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Kiehl's vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and A+ are distinct skincare brands that serve differing complexions through specialized formulations. Kiehl's is loved for its nourishing moisturizers, targeted serums, soothing toners, and gentle eye products featuring glycerin and squalane, while the Indian brand is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas. The American line suits dry skin and mature skin best, whereas the latter suits sensitive skin best because of its mild composition. Ultimately, the former addresses moisture loss and barrier resilience with key ingredients, while the latter reliably supports daily moisture balance.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

A+ is an Indian skincare brand founded in 1990.

pitchbook.com

This page compares some of the most popular Kiehl's and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs A+ products

Kiehl's vs A+ moisturizers

Questions and answers

Kiehl's or A+: which is better?

Kiehl's offers a much wider variety of products on this page across multiple categories like cleansers, toners, serums, and moisturizers, whereas A+ lists only a single product. Reviewers frequently note that Kiehl's provides lightweight moisturizers and deep hydration, though some mention a high price point.

What is the difference between Kiehl's and A+?

Kiehl's offers a wide variety of skincare products on this page with different fit levels across skin types, while A+ is an independent brand featuring only a single moisturizer. Kiehl's products on this page frequently include glycerin, vitamin C, and squalane, whereas A+ focuses on fragrance-free formulations.

Kiehl's or A+: which moisturizer is better?

When comparing moisturizers, Kiehl's offers a much wider variety of options with varying Lovi fit levels across skin types, whereas A+ features only the 345 Relief Cream which has average to low fit levels. Kiehl's moisturizers like the Hydro-Plumping Serum Concentrate achieve superior fit levels for dry skin.

Which is more affordable, Kiehl's or A+?

The products on this page for Kiehl's often feature a high price point, while pricing details for A+ are not available on this page.

Which causes fewer breakouts, Kiehl's or A+?

A+ offers only a single moisturizer on this page with an average fit for acne-prone skin, whereas Kiehl's features multiple products that may help oily and acne-prone skin.

How does the founding year and parent company of Kiehl's compare to A+?

Kiehl's was founded in 1851 in the United States and has been owned by L'Oréal S.A. since 2000, whereas A+ was founded in 1990 in India and is independently owned.

Which products from Kiehl's contain fragrance, and does A+ include fragrance in any of its products?

For Kiehl's, Age Defender Moisturizer and Facial Fuel Energizing Moisture Treatment for Men are the products on this page that list fragrance. A+ does not include fragrance in any of its products on this page.

What specific skin types does Kiehl's fit best according to its brand-focused routines?

According to its brand-focused routines, Kiehl's fits dry skin, mature skin, and oily acne-prone skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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