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Kiehl's vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and A+ are skincare brands from America and India, respectively, that offer gentle, nourishing daily care. The American brand is beloved for moisturizers, serums, toners, and eye products featuring glycerin and squalane, while the Indian brand is widely beloved for gentle moisturizers and thoughtfully calibrated formulas. Both brands suit sensitive skin best, with the American label also suiting dry skin thanks to nourishing formulations that increase hydration, restore epidermal barrier function, counteract oxidative stress, and stimulate fibroblast migration, and the Indian label supporting daily moisture balance through a mild composition. They differ in their specific product ranges and active ingredients, with the first offering specialized treatments like the Calendula Herbal-Extract Toner, the Calendula Deep Cleansing Foaming Face Wash, and the Ultra Facial Toner for acne-prone skin, dark spots, and mature skin, and the second providing the 345 Relief Cream as its standout product for acne-prone skin.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

A+ is an Indian skincare brand founded in 1990.

pitchbook.com

This page compares some of the most popular Kiehl's and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs A+ products

Kiehl's vs A+ moisturizers

Questions and answers

Kiehl's or A+: which is better?

Kiehl's offers a much wider variety of products on this page compared to A+, which features only a single moisturizer. Kiehl's products on this page achieve high to superior fit levels for dry, sensitive, and mature skin types.

What is the difference between Kiehl's and A+?

Kiehl's offers a wide range of twenty-eight products that best fit dry, sensitive, and mature skin, whereas A+ is an independent Indian brand founded in 1990 featuring just one fragrance-free moisturizer on this page. Kiehl's products on this page help provide deep hydration and may improve skin texture, though some reviewers mention a high price point and breakouts.

Kiehl's or A+: which moisturizer is better?

For moisturizers, Kiehl's offers a much wider variety of products on this page compared to A+, which features only the 345 Relief Cream. Lovi rates several Kiehl's moisturizers at High or Superior for specific skin types, such as the Hydro-Plumping Serum Concentrate for dry skin.

Which is more affordable, Kiehl's or A+?

The products on this page for Kiehl's often feature a high price point according to reviewers, whereas information on pricing for A+ is not provided here.

Which causes fewer breakouts, Kiehl's or A+?

A+ offers just one moisturizer on this page with an average fit for acne-prone skin, whereas Kiehl's features multiple products on this page rated High for acne-prone skin alongside reviewer feedback noting that some items may cause breakouts.

Which brand has been around longer, Kiehl's or A+?

Kiehl's has been around longer, having been founded in 1851 in the United States, whereas A+ was founded in 1990 in India.

How many products from Kiehl's contain fragrance compared to A+?

For the products on this page, Kiehl's features fragrance in 2 of its 28 products, while A+ includes no fragrance in its single product. Reviewers mention that Kiehl's items help deliver deep hydration, though they may also cause skin irritation.

Which brand is owned by L'Oréal S.A.?

Kiehl's is owned by L'Oréal S.A. since 2000, while A+ is independently owned.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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