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Kiehl's vs A+

Kiehl's and A+ are distinct skincare brands established in 1851 and 1990, respectively. Kiehl's is known for expertly formulated moisturizers, serums, toners, and eye products featuring glycerin and squalane, while A+ is beloved for gentle moisturizers and thoughtfully calibrated formulas. The American brand suits combination and mature skin best, whereas the Indian brand suits sensitive skin best. They differ primarily in their ingredient focus and targeted skin types, as the former increases hydration and epidermal barrier function to support mature skin, while the latter reliably supports daily moisture balance for sensitive skin.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular Kiehl's and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Kiehl's or A+: which is better?

Kiehl's offers a much wider variety of products on this page across multiple categories compared to A+, which features only a single moisturizer. Kiehl's achieves high fit levels for several skin types and concerns, while the products on this page from A+ show average or low fit levels.

What is the difference between Kiehl's and A+?

Kiehl's offers a wide range of twenty-eight skincare products with varying Lovi fit levels across skin types, whereas A+ features only one product on this page, the 345 Relief Cream, which has an average fit for sensitive and dry sensitive skin.

Kiehl's or A+: which moisturizer is better?

For a moisturizer, Kiehl's offers a much wider variety of products on this page compared to A+, which only features the 345 Relief Cream. Lovi rates several Kiehl's moisturizers as High or Superior for specific skin types, such as the Hydro-Plumping Serum Concentrate for dry skin, while the products on this page help deliver deep hydration with key ingredients like glycerin and squalane.

Dermatologic Therapy, 2022

Which is more affordable, Kiehl's or A+?

The products on this page do not list prices, so a comparison of affordability is not available.

Which causes fewer breakouts, Kiehl's or A+?

A+ offers just one moisturizer on this page with an average fit for acne-prone skin, whereas Kiehl's features multiple items with a High fit for acne-prone skin and reviewers sometimes note that Kiehl's products may cause breakouts and skin irritation.

Which brand has been around longer, Kiehl's or A+?

Kiehl's has been around longer, having been founded in the United States in 1851, whereas A+ was founded in India in 1990.

How do the fragrance options compare between Kiehl's and A+ products?

Kiehl's offers mostly fragrance-free products on this page alongside a few items containing fragrance, while A+ features no fragrance across its products.

Which brand offers a wider variety of skincare products on the page?

Kiehl's offers a wider variety of skincare products on the page, featuring dozens of items across categories like cleansers, toners, serums, and moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.