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Kiehl's vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and A+ are heritage skincare brands that cater to distinct dermatological needs through specialized formulations. The American brand is celebrated for its diverse moisturizers, serums, toners, and eye products featuring glycerin and squalane, which suit dry skin and dark spots best by boosting hydration, repairing the epidermal barrier, and fighting oxidative stress. Conversely, the Indian brand is widely beloved for its gentle moisturizers and mild compositions that suit sensitive skin best while reliably supporting daily moisture balance. Ultimately, the two differ primarily in their ingredient focus and targeted skin concerns, offering distinct paths toward a healthy complexion.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

A+ is an Indian skincare brand founded in 1990.

pitchbook.com

This page compares some of the most popular Kiehl's and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs A+ products

Kiehl's vs A+ moisturizers

Questions and answers

Kiehl's or A+: which is better?

Kiehl's offers a much wider variety of products on this page compared to A+, which only features a single moisturizer. Kiehl's products on this page achieve High to Superior Lovi fit levels for dry skin, skin with dark spots, and combination skin, whereas A+ provides Average fit levels for those skin types.

What is the difference between Kiehl's and A+?

Kiehl's offers a wide range of products on this page with various fit levels across skin types, whereas A+ is represented by just one moisturizer with average to low fits. Kiehl's features key ingredients like glycerin and vitamin C, and most of its products contain no fragrance.

Kiehl's or A+: which moisturizer is better?

For dry skin, Kiehl's Hydro-Plumping Serum Concentrate achieves a Superior Lovi fit level, whereas A+ 345 Relief Cream reaches an Average Lovi fit level. Kiehl's offers a wide range of moisturizers with varying fit levels, while the products on this page for A+ are more limited.

Which is more affordable, Kiehl's or A+?

Reviewers frequently note that Kiehl's has a high price point, but the products on this page do not provide enough pricing details to determine whether Kiehl's or A+ is more affordable.

Which causes fewer breakouts, Kiehl's or A+?

A+ has a single product on this page, the 345 Relief Cream, which has an average Lovi fit level for acne-prone skin, while Kiehl's offers a wide range of products with varying acne-prone skin fits that reviewers sometimes note may cause breakouts.

Which brand has been around longer, Kiehl's or A+?

Kiehl's has been around longer, having been founded in 1851, while A+ was founded in 1990.

Do any products from Kiehl's or A+ contain fragrance?

Most products on this page list no fragrance, but Age Defender Moisturizer and Facial Fuel Energizing Moisture Treatment for Men from Kiehl's contain fragrance.

Which skin types does Kiehl's fit best according to its routines?

According to its brand-focused routines, Kiehl's fits dry skin, skin with dark spots, and combination skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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