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Kiehl's vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and A+ are skincare brands that offer thoughtful moisturizers, serums, toners, and eye products designed to support daily moisture balance. The American brand, founded in 1851, is beloved for incorporating nourishing glycerin and squalane to suit skin with dark spots and combination skin best. Conversely, the Indian brand, founded in 1990, is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas that suit sensitive skin best because of their mild composition. While both provide reliable care, they differ in their specific targeted formulations and key ingredients.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

A+ is an Indian skincare brand founded in 1990.

pitchbook.com

This page compares some of the most popular Kiehl's and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs A+ products

Kiehl's vs A+ moisturizers

Questions and answers

Kiehl's or A+: which is better?

Kiehl's offers a much larger selection of products on this page compared to A+, which features only the 345 Relief Cream. The products on this page from Kiehl's achieve High to Superior Lovi fit levels across multiple skin types, while A+ products show Average and Low fits.

What is the difference between Kiehl's and A+?

Kiehl's offers a wide range of products on this page with varied Lovi fit levels across skin types, whereas A+ features only one moisturizer, the 345 Relief Cream, which has an Average Lovi fit for sensitive and dry sensitive skin.

Kiehl's or A+: which moisturizer is better?

When comparing moisturizers, Kiehl's offers a much wider variety of products on this page than A+, which lists only the 345 Relief Cream. For dry skin, Lovi rates several Kiehl's moisturizers like the Hydro-Plumping Serum Concentrate as Superior or High.

Which is more affordable, Kiehl's or A+?

The products on this page for Kiehl's have a high price point according to reviewers, whereas affordability details for A+ are not specified.

Which causes fewer breakouts, Kiehl's or A+?

A+ offers only the 345 Relief Cream on this page, whereas Kiehl's features a broad selection of products on this page where breakouts are sometimes noted as a drawback. Consequently, A+ is unlikely to cause the breakouts associated with certain Kiehl's formulations.

Which brand has been around longer, Kiehl's or A+?

Kiehl's has been around longer, having been founded in 1851 in the United States, whereas A+ was founded in 1990 in India.

Do any products from Kiehl's contain fragrance, and does A+ use fragrance in its products?

Kiehl's includes fragrance in a small number of the products on this page, specifically the Age Defender Moisturizer and Facial Fuel Energizing Moisture Treatment for Men. In contrast, every product from A+ on this page lists no fragrance in its ingredients.

Which brand offers a larger selection of products on the comparison page?

Kiehl's offers a much larger selection of products on this page than A+, featuring dozens of items across multiple categories while A+ lists only one product.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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