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Kiehl's vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and A+ are distinct skincare brands that cater to different complexion needs. Kiehl's is known for its nourishing moisturizers, targeted serums, soothing toners, and revitalizing eye products formulated with glycerin and squalane, making it best suited for mature skin and combination skin. Meanwhile, A+ is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas that suit sensitive skin best because of their mild composition. While the American heritage brand focuses on intensive moisture-retention and barrier support through scientifically backed ingredients, the Indian brand reliably supports daily moisture balance with its gentle approach.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

A+ is an Indian skincare brand founded in 1990.

pitchbook.com

This page compares some of the most popular Kiehl's and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs A+ products

Kiehl's vs A+ moisturizers

Questions and answers

Kiehl's or A+: which is better?

Kiehl's offers a much wider selection of products on this page compared to A+, which features only a single moisturizer. Kiehl's provides formulations that achieve High or Superior Lovi fit levels across multiple skin types, whereas the A+ 345 Relief Cream generally shows Average or Low fit levels.

What is the difference between Kiehl's and A+?

Kiehl's offers a wide range of products including cleansers, serums, and moisturizers with varying Lovi fit levels across skin types, whereas A+ features just one moisturizer, the 345 Relief Cream, which has Average fit levels for most skin types.

Kiehl's or A+: which moisturizer is better?

When comparing moisturizers, Kiehl's offers a much wider variety of products on this page with High to Superior Lovi fit levels for specific skin types, such as the Hydro-Plumping Serum Concentrate for dry skin, whereas A+ features only the 345 Relief Cream, which has an Average fit for most skin types. Kiehl's moisturizers help provide deep hydration and lightweight textures, though reviewers note that some options may cause breakouts.

Which is more affordable, Kiehl's or A+?

The products on this page for Kiehl's have a high price point according to reviewers, while A+ offers a more budget-friendly option.

Which causes fewer breakouts, Kiehl's or A+?

A+ offers just one moisturizer on this page, the 345 Relief Cream, while Kiehl's features a large range with mixed reviews where some users report breakouts. Because A+ has only a single fragrance-free product and fewer harsh cleansing formulas on this page, it is less frequently associated with breakouts.

Which brand has been around longer, Kiehl's or A+?

Kiehl's has been around longer, having been founded in 1851 in the United States, whereas A+ was founded in 1990 in India.

Do either of these brands include fragrance in their products?

Kiehl's includes fragrance in a small number of the products on this page, specifically the Age Defender Moisturizer and the Facial Fuel Energizing Moisture Treatment for Men, while A+ lists no fragrance in any of its products.

Which brand offers a wider variety of products on this page?

Kiehl's offers a much wider variety of products on this page, featuring cleansers, toners, serums, and moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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