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Kiehl's vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and A+ are skincare brands known for nurturing daily moisture balance with thoughtful formulas. The American brand, founded in 1851, offers nourishing moisturizers, targeted serums, soothing toners, and gentle eye products relying on glycerin and squalane, whereas the Indian brand, founded in 1990, is widely beloved for gentle moisturizers. Both brands suit sensitive skin best, while the older line additionally suits mature skin with its barrier-supporting properties. They differ primarily in their heritage, geographic origin, and specific active ingredients, as the American line utilizes science-backed barrier restorers and the other focuses on mild composition.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

A+ is an Indian skincare brand founded in 1990.

pitchbook.com

This page compares some of the most popular Kiehl's and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs A+ products

Kiehl's vs A+ moisturizers

Questions and answers

Kiehl's or A+: which is better?

Kiehl's offers a much wider variety of products on this page compared to A+, featuring an extensive selection that achieves high to superior Lovi fit levels for sensitive skin and skin with dark spots.

What is the difference between Kiehl's and A+?

Kiehl's offers a wide range of twenty-eight skincare products featuring key ingredients like glycerin and vitamin C, whereas A+ features only one product on this page, the 345 Relief Cream. For Lovi fit levels, Kiehl's achieves Superior ratings for specific skin types with products like the Calendula Herbal-Extract Toner, while A+ products show average or low fit levels across skin types.

Kiehl's or A+: which moisturizer is better?

For a moisturizer, Kiehl's is a better choice on this page because it offers a wide range of options with High or Superior Lovi fit levels for various skin types, whereas A+ lists only one moisturizer with average to low fits.

Which is more affordable, Kiehl's or A+?

The products on this page for Kiehl's often receive reviews mentioning a high price point, but the page does not provide pricing information for A+ to make a direct comparison.

Which causes fewer breakouts, Kiehl's or A+?

A+ has only one product on this page, the 345 Relief Cream, while Kiehl's offers a wide range of products that reviewers often mention to cause breakouts and skin irritation. The products on this page from Kiehl's fit acne-prone skin with varying levels, ranging from High to Caution.

How do the origins and ownership of Kiehl's and A+ compare?

Kiehl's was founded in 1851 in the United States and has been owned by L'Oréal S.A. since 2000, whereas A+ was founded in 1990 in India and is independently owned.

Which brand offers more fragrance-free options across its product line?

Kiehl's offers more fragrance-free options across the products on this page, as 26 of its 28 products list no fragrance compared to only one product from A+.

Which skin types are targeted best by Kiehl's brand-focused routines?

According to its brand-focused routines, Kiehl's fits mature skin, sensitive skin, and skin with dark spots best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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