🇳🇱Netherlands

Kiehl's vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and A+ are distinct skincare brands that offer reliable support for daily routines. The American line, founded in 1851, provides a thoughtful array of moisturizers, serums, toners, and eye products anchored by glycerin and squalane, suiting skin with dark spots and mature skin best. Meanwhile, the Indian brand, established in 1990, is widely beloved for its gentle moisturizers and mildly calibrated formulas tailored for sensitive skin. While both prioritize moisture balance, they differ in their targeted relief and standalone offerings.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

A+ is an Indian skincare brand founded in 1990.

pitchbook.com

This page compares some of the most popular Kiehl's and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs A+ products

Kiehl's vs A+ moisturizers

Questions and answers

Kiehl's or A+: which is better?

Kiehl's offers a much wider range of products on this page than A+ and achieves High to Superior Lovi fit levels for several skin types, whereas A+ lists only a single moisturizer with Average or Low fits. Kiehl's also features active ingredients like retinol that may help improve signs of aging.

The Journal of Investigative Dermatology, 2000

What is the difference between Kiehl's and A+?

Kiehl's features a large selection of products on this page across multiple categories, whereas A+ lists only a single moisturizer. Kiehl's achieves a High or Superior Lovi fit for several skin types and concerns, while the products on this page for A+ show only Average or lower fit levels.

Kiehl's or A+: which moisturizer is better?

Kiehl's offers a wide range of moisturizers with varying Lovi fit levels for different skin types, whereas A+ lists only the 345 Relief Cream, which has an Average fit for most skin types. Kiehl's moisturizers on this page help deliver deep hydration, and glycerin is a key ingredient across the products.

Which is more affordable, Kiehl's or A+?

The page does not provide pricing information for Kiehl's or A+, so affordability cannot be compared here. Reviewers on the page often mention that Kiehl's products have a high price point.

Which causes fewer breakouts, Kiehl's or A+?

A+ has only one product on this page, which has an average fit for acne-prone skin, whereas Kiehl's offers multiple items on this page that may cause breakouts according to reviewers. However, individual product formulations vary, and some Kiehl's items achieve a high Lovi fit for acne-prone skin.

How does the founding year and country of origin compare between Kiehl's and A+?

Kiehl's was founded in 1851 in the United States, whereas A+ was founded in 1990 in India.

Which brand offers fragrance-free products across its entire range, Kiehl's or A+?

A+ offers fragrance-free products across its entire range, whereas Kiehl's includes fragrance in a small number of the products on this page.

How do the skin types that each brand fits best differ from one another?

Kiehl's products on this page fit best for skin with dark spots, mature skin, and dry skin. In comparison, A+ has no skin types listed where the brand fits best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play