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Kiehl's vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and A+ are skincare brands known for nurturing daily moisture balance with thoughtful formulas. The American brand, founded in 1851, offers nourishing moisturizers, targeted serums, soothing toners, and gentle eye products relying on glycerin and squalane, whereas the Indian brand, founded in 1990, is widely beloved for gentle moisturizers. Both brands suit sensitive skin best, while the older line additionally suits mature skin with its barrier-supporting properties. They differ primarily in their heritage, geographic origin, and specific active ingredients, as the American line utilizes science-backed barrier restorers and the other focuses on mild composition.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

A+ is an Indian skincare brand founded in 1990.

pitchbook.com

This page compares some of the most popular Kiehl's and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs A+ products

Kiehl's vs A+ moisturizers

Questions and answers

Kiehl's or A+: which is better?

Kiehl's offers a much wider selection of products on this page compared to A+, which features only a single moisturizer. Kiehl's achieves a High or Superior Lovi fit for mature skin, sensitive skin, and skin with dark spots across many items, while the A+ 345 Relief Cream achieves an Average Lovi fit for those same skin types.

What is the difference between Kiehl's and A+?

Kiehl's offers a wide range of products on this page with varied Lovi fit levels across skin types, whereas A+ features only one moisturizer, the 345 Relief Cream, with average to low fits. Kiehl's products on this page frequently include glycerin, vitamin C, and squalane, while A+ products list no fragrance.

Kiehl's or A+: which moisturizer is better?

When comparing moisturizers, Kiehl's offers a much wider variety of options with varying Lovi fit levels across skin types, such as the Hydro-Plumping Serum Concentrate which has a Superior fit for dry skin, whereas A+ currently features only one moisturizer, the 345 Relief Cream, which has an Average fit for sensitive, dry, and mature skin.

Which is more affordable, Kiehl's or A+?

The products on this page for Kiehl's have a high price point according to reviewers, whereas information on pricing for A+ is not provided on this page.

Which causes fewer breakouts, Kiehl's or A+?

A+ only offers one product on this page, the 345 Relief Cream, which has an average fit for acne-prone skin, whereas Kiehl's features several products with high Lovi fit levels for acne-prone skin alongside reviewer notes that the brand sometimes causes breakouts.

Which brand has been around longer, Kiehl's or A+?

Kiehl's has been around longer than A+, having been founded in the United States in 1851 compared to A+ which was founded in India in 1990.

How many products do Kiehl's and A+ have that contain added fragrance?

Kiehl's features two products on this page with added fragrance, while A+ has none.

Which skin types does Kiehl's fit best according to its brand-focused routines?

According to its brand-focused routines, Kiehl's fits mature skin, sensitive skin, and skin with dark spots best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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