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Kiehl's vs A+

Kiehl's and A+ are skincare brands that offer thoughtful moisturizers, serums, toners, and eye products designed to support daily moisture balance. The American brand, founded in 1851, is beloved for incorporating nourishing glycerin and squalane to suit skin with dark spots and combination skin best. Conversely, the Indian brand, founded in 1990, is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas that suit sensitive skin best because of their mild composition. While both provide reliable care, they differ in their specific targeted formulations and key ingredients.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular Kiehl's and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Kiehl's or A+: which is better?

Kiehl's offers a much wider variety of products on this page compared to A+, featuring extensive options like the Calendula Herbal-Extract Toner which achieves a Superior fit for oily skin and sensitive skin. Reviewers note that Kiehl's provides lightweight moisturizers and deep hydration, though some mention a high price point.

What is the difference between Kiehl's and A+?

Kiehl's offers a wide range of products with varying Lovi fit levels across skin types, whereas A+ lists only one product on this page, the 345 Relief Cream.

Kiehl's or A+: which moisturizer is better?

Kiehl's offers a wide range of moisturizers with varying Lovi fit levels for different skin types, whereas A+ features only one moisturizer on this page, the 345 Relief Cream, which has an Average fit for sensitive and dry skin types.

Which is more affordable, Kiehl's or A+?

Reviewers on this page frequently mention that Kiehl's has a high price point, whereas A+ products on this page have no pricing drawbacks mentioned.

Which causes fewer breakouts, Kiehl's or A+?

A+ offers only the 345 Relief Cream on this page, whereas Kiehl's features numerous products with varying breakout risks, including some that reviewers note may cause breakouts and skin irritation. For oily acne-prone skin, Lovi rates products across the Kiehl's range from High to Low fit levels.

Which brand has been around longer, Kiehl's or A+?

Kiehl's has been around longer, having been founded in 1851 in the United States, whereas A+ was founded in 1990 in India.

Do both Kiehl's and A+ offer products completely free of fragrance?

Yes, both Kiehl's and A+ offer products completely free of fragrance. On this page, 26 of Kiehl's 28 products list no fragrance in their ingredients, while every A+ product is entirely unfragranced.

How many products does Kiehl's have compared to A+ on this page?

Kiehl's features 28 products on this page, whereas A+ lists only 1 product.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.