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The Ordinary vs Shu Uemura

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular The Ordinary and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or Shu Uemura: which is better?

The Ordinary is the better choice for most shoppers on this page, offering a wide range of affordable skincare products that Lovi rates as Superior or High for dry, oily, and acne-prone skin types. In contrast, Shu Uemura only features a single cleansing oil with lower fit levels across those same skin types.

What is the difference between The Ordinary and Shu Uemura?

The Ordinary offers a large range of affordable skin care products on this page that fit dry skin and dry sensitive skin best, while Shu Uemura features only a single cleansing oil with lower fit levels for those skin types. Hyaluronic acid helps provide hydration and anti-aging benefits for skin quality.

Drug Delivery, 2017Dermatologic Therapy, 2022

Which is more affordable, The Ordinary or Shu Uemura?

The products on this page from The Ordinary are noted for being affordable and offering great value, unlike Shu Uemura where affordability is not highlighted.

Which causes fewer breakouts, The Ordinary or Shu Uemura?

The products on this page by The Ordinary include multiple options that have High or Superior Lovi fit levels for acne-prone skin, whereas Shu Uemura features a cleansing oil that has a Low fit level for acne-prone skin. Squalane, found in The Ordinary products, may induce inflammatory mediators in keratinocytes.

The Journal of Investigative Dermatology, 2006

Which brand has been owned by L'Oreal S.A. longer, and which one is owned by The Estee Lauder Companies Inc.?

Shu Uemura is owned by L'Oreal S.A., while The Ordinary is owned by The Estée Lauder Companies Inc. Shu Uemura has been owned by L'Oreal S.A. since 2003, whereas The Ordinary has been owned by The Estée Lauder Companies Inc. since 2021.

Do any products from The Ordinary or Shu Uemura contain fragrance in their ingredients?

Every product on this page from The Ordinary and Shu Uemura lists no fragrance in its ingredients.

How does the Lovi fit level for dry skin compare between The Ordinary's Glycolipid Cream Cleanser and Shu Uemura's cleansing oil?

For dry skin, Lovi rates The Ordinary's Glycolipid Cream Cleanser as Superior, whereas Shu Uemura's cleansing oil is rated as Average.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.