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The Ordinary vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and A+ are distinct skincare options, with the former being a Canadian line known for serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the latter is an Indian brand beloved for gentle moisturizers and thoughtfully calibrated formulas. Both choices suit sensitive skin best, though the Canadian brand also accommodates dry sensitive skin and addresses acne, dark spots, and aging through targeted items like its Niacinamide, Mandelic Acid, and Lactic Acid treatments. Meanwhile, the 1990-established brand reliably supports daily moisture balance through mild compositions featuring its standout 345 Relief Cream. Ultimately, they differ in their range of specialized actives versus their focus on foundational hydration.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular The Ordinary and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs A+ products

The Ordinary vs A+ moisturizers

Questions and answers

The Ordinary or A+: which is better?

The products on this page from The Ordinary generally offer a much wider selection and higher Lovi fit levels across various skin types compared to A+. The Ordinary provides numerous targeted serums and moisturizers, whereas A+ currently features only a single cream with average or low fit across most skin types.

What is the difference between The Ordinary and A+?

The products on this page from The Ordinary offer a wide selection of targeted serums, cleansers, and treatments that generally fit sensitive skin, dry sensitive skin, and oily skin well, whereas A+ is represented by a single moisturizer with average or low fit levels across skin types. Niacinamide helps reduce cutaneous pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002

The Ordinary or A+: which moisturizer is better?

The products on this page show that The Ordinary offers multiple moisturizers with a Superior fit for dry skin, such as Natural Moisturizing Factors + HA and Glycolipid Cream Cleanser, whereas A+ lists only the 345 Relief Cream, which has an Average fit for dry skin.

Which is more affordable, The Ordinary or A+?

The products on this page from The Ordinary include affordable and great value serums, making the brand a budget-friendly option compared to A+.

When was The Ordinary founded compared to A+?

The Ordinary was founded in 2016 in Canada, whereas A+ was founded earlier in 1990 in India.

Do any products from The Ordinary or A+ contain fragrance?

Every product from both The Ordinary and A+ on this page lists no fragrance in its ingredients.

What skin types does The Ordinary fit best according to its routines?

According to its brand-focused routines, The Ordinary fits sensitive skin, dry sensitive skin, and oily skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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