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The Ordinary vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and A+ are distinct skincare labels created to address various complexion needs through focused formulations. The Canadian enterprise established in 2016 features serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the Indian counterpart founded in 1990 is widely beloved for gentle moisturizers and thoughtfully calibrated formulas. The first brand fits dry skin and dry sensitive skin best, with specific solutions for acne-prone, dark-spot, and mature types, whereas the second brand suits sensitive skin best because of its mild composition. They differ primarily in their product ranges and target profiles, though both reliably support daily moisture balance.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular The Ordinary and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs A+ products

The Ordinary vs A+ moisturizers

Questions and answers

The Ordinary or A+: which is better?

The Ordinary is a better choice on this page because it offers a wide variety of well-rated products, whereas A+ lists only a single moisturizer with mostly low or average fit levels. Reviewers frequently praise The Ordinary for its affordable value and acne-clearing serums.

What is the difference between The Ordinary and A+?

The products on this page from The Ordinary offer a wide selection of targeted serums, cleansers, and treatments with high to superior Lovi fit levels for dry, sensitive, and acne-prone skin, whereas A+ features a single moisturizer with mostly average or low fit levels. The Ordinary products are fragrance-free and owned by The Estée Lauder Companies Inc. since 2021, while A+ is an independently owned Indian brand founded in 1990.

The Ordinary or A+: which moisturizer is better?

The products on this page show that The Ordinary offers moisturizers with a Superior Lovi fit for dry skin, such as Natural Moisturizing Factors + HA and Natural Moisturizing Factors + Beta Glucan. In contrast, the A+ 345 Relief Cream has an Average Lovi fit for dry skin.

Which is more affordable, The Ordinary or A+?

The products on this page for The Ordinary are noted for being affordable and providing great value serums. The page does not provide pricing information for A+.

Which causes fewer breakouts, The Ordinary or A+?

The products on this page from The Ordinary help reduce breakouts, featuring acne-clearing serums and a range of items rated with a High or Superior Lovi fit level for acne-prone skin.

When was The Ordinary founded compared to A+?

The Ordinary was founded in 2016, whereas A+ was founded earlier in 1990.

Do any products from The Ordinary or A+ contain fragrance?

Every product on this page from both The Ordinary and A+ lists no fragrance in its ingredients.

Which brand offers more products for dry skin on this page?

The Ordinary offers more products for dry skin on this page, providing a wide variety of moisturizers, cleansers, and serums that fit dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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