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The INKEY List vs VR

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and VR are distinct skincare collections that offer targeted solutions for varied daily needs. The British brand, founded in 2018, is known for moisturizers, serums, toners, eye products, and more built around glycerin, which significantly increases skin hydration and restores barrier function. Meanwhile, skincare enthusiasts deeply appreciate VR for the sensory pleasure of its moisturizers and the considered design of its formulas. Both options suit combination skin and sensitive skin best, while differing in their specialized treatments and foundational ingredients.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and VR products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs VR products

The INKEY List vs VR moisturizers

Questions and answers

The INKEY List or VR: which is better?

The INKEY List offers a much wider selection of affordable products on this page than VR, fitting combination, sensitive, and oily acne-prone skin best. Reviewers frequently mention its hydrating and lightweight moisturizers, though some packaging issues are noted.

What is the difference between The INKEY List and VR?

The INKEY List offers sixteen products on this page featuring a wide variety of skincare items, whereas VR features only one moisturizer, the PDRN CREAM. Both brands share the detail that every product on their respective pages lists no fragrance in its ingredients.

The INKEY List or VR: which moisturizer is better?

The INKEY List offers multiple moisturizers with high Lovi fit levels across various skin types, such as the Omega Water Cream and Bio-Active Ceramide Repairing and Plumping Moisturizer. In contrast, the single VR moisturizer on this page, PDRN CREAM, achieves only an average fit for dry and mature skin and a low fit for oily skin.

Which is more affordable, The INKEY List or VR?

The products on this page from The INKEY List feature affordable moisturizers and serums as often mentioned by reviewers, whereas the VR page features only a single product without pricing or affordability mentions.

Which causes fewer breakouts, The INKEY List or VR?

The INKEY List offers a wide range of products with various breakout outcomes, whereas the single VR product on this page shows no specific breakout data. Reviewers note that products on this page sometimes cause purging and breakouts.

When were The INKEY List and VR founded, and where is each company located?

The INKEY List was founded in 2018 in the United Kingdom, while VR was also founded in 2018 with its location not specified. Both brands started in the same year, though only The INKEY List lists a home country on the page.

Which of the two brands offers a PDRN CREAM moisturizer for sensitive skin?

VR offers a PDRN CREAM moisturizer, which Lovi rates as High for sensitive skin. The INKEY List does not feature this product on its page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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