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The INKEY List vs VR

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and VR are skincare labels offering targeted solutions for diverse complexions. The British brand founded in 2018 focuses on glycerin-driven moisturizers, serums, toners, and eye products that suit sensitive and combination skin, with top picks for acne, dark spots, and aging. Meanwhile, skincare enthusiasts deeply appreciate VR for the sensory pleasure of its moisturizers and considered formulas, which suit combination, sensitive, and dry skin, including a standout acne solution in its PDRN cream. While both cater well to sensitive and combination skin, they differ in their core formulations and sensory experiences.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular The INKEY List and VR products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs VR products

The INKEY List vs VR moisturizers

Questions and answers

The INKEY List or VR: which is better?

The INKEY List offers a much wider range of products on this page than VR, with options that Lovi rates as Superior or High for various skin types such as sensitive and oily acne-prone skin. Reviewers often mention that its moisturizers are hydrating, lightweight, and affordable.

What is the difference between The INKEY List and VR?

The INKEY List offers a wide range of affordable moisturizers, serums, and cleansers with fit levels up to Superior for various skin types, while VR features only one moisturizer, PDRN CREAM, which has a High fit for sensitive skin and Average to Low fit for other skin types. Every product on this page from both brands lists no fragrance in its ingredients.

The INKEY List or VR: which moisturizer is better?

The products on this page include several moisturizers from The INKEY List that have a High fit for dry skin, such as the Polyglutamic Acid Serum, Omega Water Cream, and Bio-Active Ceramide Repairing and Plumping Moisturizer, while the VR PDRN CREAM has an Average fit for dry skin. Reviewers often mention that The INKEY List moisturizers are hydrating, lightweight, fast-absorbing, and affordable.

Which is more affordable, The INKEY List or VR?

The INKEY List offers affordable serums and moisturizers across the products on this page, whereas VR features only one moisturizer and lacks pricing details. Reviewers frequently note that The INKEY List provides budget-friendly options.

Which brand has been around longer, The INKEY List or VR?

The INKEY List has been around longer, having been founded in 2018 in the United Kingdom, whereas VR was also founded in 2018 but has no location listed. Both brands offer products on this page with no fragrance in their ingredients.

Do products from The INKEY List or VR contain fragrance?

Every product on this page from The INKEY List and VR lists no fragrance in its ingredients.

Which skin types does The INKEY List fit best?

The products on this page for The INKEY List fit sensitive skin, combination skin, and oily acne-prone skin best based on their brand-focused routines.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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