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The INKEY List vs VR

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and VR are distinct skincare labels offering specialized solutions for diverse complexions. The British brand founded in 2018 focuses on moisturizers, serums, toners, and eye products built around glycerin, which significantly increases skin hydration and restores barrier function, making its formulas well-suited for sensitive and acne-prone skin. Meanwhile, skincare enthusiasts deeply appreciate VR for the sensory pleasure of its moisturizers, the considered design of its formulas, and its offerings that best suit combination, sensitive, and dry skin. While both brands feature standout solutions like the PHA Toner or the PDRN CREAM, they differ in their core ingredients and specific focus areas.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular The INKEY List and VR products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs VR products

The INKEY List vs VR moisturizers

Questions and answers

The INKEY List or VR: which is better?

The INKEY List offers a much wider range of products on this page across different skincare categories compared to VR, which features just a single moisturizer. Lovi rates the products on this page for The INKEY List as a High fit for sensitive skin and acne-prone skin, while VR's PDRN CREAM is also rated as a High fit for sensitive skin.

What is the difference between The INKEY List and VR?

The INKEY List offers a wide variety of affordable products on this page that fit sensitive skin, acne-prone skin, and skin with dark spots best, whereas VR features only a single moisturizer with limited fits across skin types. Every product from both brands lists no fragrance in its ingredients.

The INKEY List or VR: which moisturizer is better?

The INKEY List offers a much wider variety of moisturizers on this page than VR, which only lists the PDRN CREAM. Reviewers often mention that The INKEY List moisturizers are hydrating, lightweight, fast-absorbing, plumping, and affordable.

Which is more affordable, The INKEY List or VR?

The products on this page from The INKEY List feature affordable moisturizers and affordable serums, making it the more budget-friendly option compared to VR.

Between The INKEY List and VR, which brand offers more products for dry skin?

The INKEY List offers more products for dry skin, with sixteen options on this page compared to VR which lists only one.

How do the foundation years and parent companies of The INKEY List and VR compare?

Both The INKEY List and VR were founded in 2018. However, The INKEY List is based in the United Kingdom and owned by Brand Evangelists for Beauty Limited, whereas VR is independent with its location not available.

Which brand has more options containing fragrance-free formulations, The INKEY List or VR?

The INKEY List offers far more choices because every product on the products on this page for The INKEY List lists no fragrance in its ingredients, whereas VR has only one product.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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