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The INKEY List vs VR

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and VR are skincare labels offering targeted solutions for diverse complexions. The British brand founded in 2018 focuses on glycerin-driven moisturizers, serums, toners, and eye products that suit sensitive and combination skin, with top picks for acne, dark spots, and aging. Meanwhile, skincare enthusiasts deeply appreciate VR for the sensory pleasure of its moisturizers and considered formulas, which suit combination, sensitive, and dry skin, including a standout acne solution in its PDRN cream. While both cater well to sensitive and combination skin, they differ in their core formulations and sensory experiences.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular The INKEY List and VR products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs VR products

The INKEY List vs VR moisturizers

Questions and answers

The INKEY List or VR: which is better?

The INKEY List offers a much wider range of products on this page with better fit levels across various skin types, such as a Superior fit for sensitive skin with the PHA Toner, compared to the single moisturizer available from VR.

What is the difference between The INKEY List and VR?

The INKEY List offers a wide variety of affordable products on this page that fit sensitive skin, combination skin, and oily acne-prone skin best, whereas VR has only one moisturizer listed, PDRN CREAM, which has High fit for sensitive skin and Average fit for dry skin.

The INKEY List or VR: which moisturizer is better?

The products on this page from The INKEY List feature several moisturizers with a High or Superior Lovi fit for dry skin, such as Polyglutamic Acid Serum and Omega Water Cream, whereas the VR moisturizer, PDRN CREAM, has an Average fit for dry skin.

Which is more affordable, The INKEY List or VR?

The INKEY List offers affordable serums and moisturizers among the products on this page, whereas VR has only one product listed without a mention of affordability.

Which causes fewer breakouts, The INKEY List or VR?

The products on this page for The INKEY List range from Low to Superior in Lovi fit levels for acne-prone skin, whereas VR features only one product on the page, PDRN CREAM, which has an Average fit for acne-prone skin. Reviewers sometimes note purging and breakouts with The INKEY List.

When were The INKEY List and VR each founded?

The INKEY List was founded in 2018 in the United Kingdom. VR was also founded in 2018.

Do any products from The INKEY List or VR contain fragrance?

Every product on this page from The INKEY List and VR lists no fragrance in its ingredients.

Which skin types do brand-focused routines for The INKEY List fit best?

Brand-focused routines for The INKEY List fit sensitive skin, combination skin, and oily acne-prone skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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