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The INKEY List vs VR

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and VR are British and global skincare brands known for their focused, quality formulations. The INKEY List centers its moisturizers, serums, toners, and eye products on glycerin to suit dry and dry sensitive skin, whereas VR is deeply appreciated for the sensory pleasure of its moisturizers and its considered design that suits combination, sensitive, and dry skin best. Both brands address specific concerns, with the former featuring targeted solutions like a PHA Toner, an Azelaic Acid Serum, and a Ceramide Moisturizer, while the latter offers a standout PDRN Cream for acne-prone skin. They differ primarily in their core ingredient focus and sensory experience, yet each continually refines its offerings to meet evolving daily needs.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular The INKEY List and VR products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs VR products

The INKEY List vs VR moisturizers

Questions and answers

What is the difference between The INKEY List and VR?

The INKEY List offers a wide range of 16 products on the page fitting skin types like dry and oily acne-prone skin with varying Lovi fit levels, whereas VR features only a single product, PDRN CREAM. Reviewers note that the products on this page for The INKEY List include affordable and hydrating moisturizers, and every product from both brands lists no fragrance in its ingredients.

The INKEY List or VR: which moisturizer is better?

When comparing moisturizers, the products on this page from The INKEY List generally offer a wider range of options and higher Lovi fit levels across multiple skin types than VR's single PDRN CREAM. Reviewers often mention that The INKEY List provides hydrating, lightweight, and affordable moisturizers, whereas VR's PDRN CREAM has average fit levels for most skin types and a low fit for oily skin.

Which is more affordable, The INKEY List or VR?

The INKEY List offers affordable serums and moisturizers across the products on this page, whereas VR features only one moisturizer and no affordability data.

Which causes fewer breakouts, The INKEY List or VR?

The products on this page for The INKEY List sometimes note purging and breakouts as a side effect, while VR features only a single PDRN CREAM with no specific data on breakouts.

When were The INKEY List and VR founded?

The INKEY List was founded in 2018 in the United Kingdom, while the founding year for VR is not available on this page.

Do The INKEY List and VR products contain fragrance?

Every product on this page from The INKEY List and VR lists no fragrance in its ingredients.

Which brand offers more products for dry skin on this page?

The INKEY List offers far more products for dry skin on this page than VR, which only lists one moisturizer. Reviewers note that the products on this page include hydrating moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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