🇬🇧United Kingdom

The INKEY List vs VR

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and VR are skincare labels offering targeted solutions for diverse complexions. The British brand founded in 2018 focuses on glycerin-driven moisturizers, serums, toners, and eye products that suit sensitive and combination skin, with top picks for acne, dark spots, and aging. Meanwhile, skincare enthusiasts deeply appreciate VR for the sensory pleasure of its moisturizers and considered formulas, which suit combination, sensitive, and dry skin, including a standout acne solution in its PDRN cream. While both cater well to sensitive and combination skin, they differ in their core formulations and sensory experiences.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and VR products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs VR products

The INKEY List vs VR moisturizers

Questions and answers

The INKEY List or VR: which is better?

The products on this page from The INKEY List generally offer a much broader selection and fit levels ranging up to Superior across various skin types, while VR only features one product with mostly Average or lower fit levels. Reviewers mention that The INKEY List provides affordable and hydrating options, whereas VR has a more limited offering.

What is the difference between The INKEY List and VR?

The INKEY List offers a large selection of products on this page spanning cleansers, serums, and moisturizers that fit sensitive, combination, and acne-prone skin best, whereas VR only features one moisturizer, PDRN CREAM, which has a High fit for sensitive skin.

The INKEY List or VR: which moisturizer is better?

The products on this page for The INKEY List feature several moisturizers with High fit levels for dry skin, such as the Polyglutamic Acid Serum and Omega Water Cream, whereas VR offers PDRN CREAM which has an Average fit for dry skin.

Which is more affordable, The INKEY List or VR?

The INKEY List offers affordable options, with reviewers frequently mentioning both affordable moisturizers and affordable serums among the products on this page. By contrast, VR is an independent brand that does not list affordable pricing details on this page.

Which causes fewer breakouts, The INKEY List or VR?

The products on this page from The INKEY List include options with high and superior fit levels for acne-prone skin, whereas VR has only one product on the page with an average fit for acne-prone skin and reviewers sometimes note purging and breakouts with The INKEY List.

Which brand offers more products for dry skin, The INKEY List or VR?

The INKEY List offers multiple products on this page with a Superior or High Lovi fit level for dry skin, such as the Oat Cleansing Balm and Polyglutamic Acid Serum, whereas VR offers only one product with an Average fit.

How do the founding years and company ownership compare between The INKEY List and VR?

The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited, while VR was also founded in 2018 with no location specified and is independently owned.

Do any products from either The INKEY List or VR contain fragrance?

No, every product on this page from both The INKEY List and VR lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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