Beauty of Joseon vs The INKEY List
Beauty of Joseon and The INKEY List are distinct skincare brands founded in 2016 and 2018, respectively. The Korean brand features serums, masks, moisturizers, and sunscreens with niacinamide, glycerin, and hyaluronic acid, suiting sensitive and dry sensitive skin best. Conversely, the British brand offers moisturizers, serums, toners, and eye products built around glycerin, fitting combination and sensitive skin best. While both cater to sensitive complexions, they differ in their regional heritage, founding years, ownership, and specific ingredient profiles.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.
cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com
This page compares some of the most popular Beauty of Joseon and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs The INKEY List products
People Say
Unique Textures and Smooth Finish Mostly MentionedMostly Mentioned
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “Gel consistency — The INKEY List Tranexamic Acid Serum”
- “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
Gentle and Non-Irritating Formulas Mostly MentionedOften Mentioned
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
- “Great for sensitive skin — The INKEY List PHA Toner”
Deep Hydration and Moisture Mostly MentionedOften Mentioned
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “Super hydrating — The INKEY List Polyglutamic Acid Serum”
- “intense nourishment — The INKEY List Collagen Peptide Serum”
Affordable Price and Value Not notedMostly Mentioned
- “Good for the price — The INKEY List Salicylic Acid Cleanser”
- “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
- “unbeatable value — The INKEY List Hyaluronic Acid Serum”
Pore and Oil Control Sometimes NotedSometimes Noted
- “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
- “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
- “Skin instantly looks less oily — The INKEY List Salicylic Acid Cleanser”
- “great for oily skin but anyone can use it — The INKEY List Omega Water Cream”
Calms Redness and Acne Rarely NotedOften Mentioned
- “Free of active acne — The INKEY List Salicylic Acid Cleanser”
- “calms redness instantly — The INKEY List 10% Azelaic Acid Serum”
- “Redness has lessened and the cluster of whiteheads... cleared. — The INKEY List Niacinamide Serum”
- “reduced my redness significantly — Beauty of Joseon Glow Serum”
Breakouts and Skin Irritation Often MentionedSometimes Noted
- “did cause major breakouts — The INKEY List Omega Water Cream”
- “New formula breaks me out — The INKEY List Salicylic Acid Cleanser”
- “Caused cystic acne — The INKEY List PHA Toner”
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
Packaging and Sizing Issues Sometimes NotedOften Mentioned
- “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
- “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
- “one pump is too much — Beauty of Joseon Revive Eye Serum”
- “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
Scent and Fragrance Issues Often MentionedSometimes Noted
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
- “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “Smells like BBQ/meat — The INKEY List Tranexamic Acid Serum”
- “Smells like chemicals — The INKEY List Polyglutamic Acid Serum”
Beauty of Joseon vs The INKEY List routines for dry skin
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
SAR 39.66
-
Hydrating Toner
Ginseng Essence Water
Morning
SAR 40.00
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
SAR 38.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
SAR 59.99
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
SAR 31.96
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
SAR 43.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
SAR 35.52
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
SAR 130.30
-
Nourishing Mask
Centella Asiatica Calming Mask
Once a week
SAR 14.55
-
Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
SAR 63.82
- Moisturizer Collagen Peptide Serum Morning · Evening · Once a week
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
SAR 75.00
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
SAR 129.00
-
Cleansing Toner
PHA Toner
Evening
SAR 232.00
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
SAR 149.00
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
SAR 130.30
-
Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
SAR 234.73
Buy Beauty of Joseon routine · SAR 432.98 · 82% fit
Buy The INKEY List routine · SAR 1,013.85 · 80% fitSee multi-brand routine · 96% fit
Beauty of Joseon vs The INKEY List routines for oily skin
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Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
SAR 63.82
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
SAR 53.04
-
Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
SAR 107.76
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
SAR 46.95
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
SAR 129.00
-
Cleansing Toner
PHA Toner
Evening
SAR 232.00
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
SAR 149.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Goldfaden MD Facial Detox Mask
Once a week
SAR 328.29
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
SAR 39.66
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
SAR 40.00
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
SAR 38.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
SAR 59.99
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
SAR 31.96
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
SAR 43.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
SAR 35.52
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
SAR 38.50
Buy The INKEY List routine · SAR 1,267.37 · 87% fit
Buy Beauty of Joseon routine · SAR 484.14 · 80% fitSee multi-brand routine · 97% fit
Beauty of Joseon vs The INKEY List routines for combination skin
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Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
SAR 63.82
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
SAR 166.90
-
Moisturizer
Polyglutamic Acid Serum
Morning · Evening · Once a week
SAR 86.24
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
SAR 46.95
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
SAR 129.00
-
Cleansing Toner
Glycolic Acid Toner
Evening
SAR 88.54
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
SAR 149.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
SAR 168.77
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
SAR 39.66
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
SAR 40.00
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
SAR 38.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
SAR 59.99
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
SAR 18.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
SAR 43.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
SAR 35.52
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
SAR 38.50
Buy The INKEY List routine · SAR 1,056.73 · 90% fit
Buy Beauty of Joseon routine · SAR 470.18 · 81% fitSee multi-brand routine · 97% fit
Questions and answers
Beauty of Joseon or The INKEY List: which is better?
Both brands are great choices depending on your skincare goals, as Beauty of Joseon excels in gentle, soothing formulas while The INKEY List offers budget-friendly solutions and targeted treatments.
What is the difference between Beauty of Joseon and The INKEY List?
Beauty of Joseon and The INKEY List both offer effective skincare products, but Beauty of Joseon is noted for gentle, non-irritating formulas, while The INKEY List is recognized for affordable price and value as well as calming redness and acne. For specific skin types, The INKEY List has a Superior routine fit for combination and sensitive skin, compared to Beauty of Joseon having a High fit level for those types.
Beauty of Joseon or The INKEY List for dry skin?
Both Beauty of Joseon and The INKEY List fit dry skin at a High level with their routines on this page. Beauty of Joseon provides gentle, non-irritating formulas with key ingredients like hyaluronic acid and glycerin, whereas The INKEY List focuses on deeply hydrating and affordable moisturizers.
Beauty of Joseon or The INKEY List: which cleanser is better?
Both Beauty of Joseon and The INKEY List offer effective cleansers, but they cater to different needs based on the products on this page. Beauty of Joseon is a strong match for sensitive and dry skin types with its gentle formulas, while The INKEY List provides targeted options like its salicylic acid cleanser for oily and acne-prone skin.
Which is more affordable, Beauty of Joseon or The INKEY List?
The INKEY List does better for affordable price and value compared to Beauty of Joseon based on the review themes on this page.
Beauty of Joseon or The INKEY List for oily skin?
Both Beauty of Joseon and The INKEY List fit oily skin well, offering high routine levels on the products on this page. Reviewers note that Beauty of Joseon helps with pore and oil control, while The INKEY List focuses on lightweight moisturizers.
Beauty of Joseon or The INKEY List: which moisturizer is better?
Both Beauty of Joseon and The INKEY List offer moisturizers with a High fit level for dry skin, with Beauty of Joseon providing options like the Dynasty Cream and Red Bean Water Gel, and The INKEY List featuring the Omega Water Cream and Bio-Active Ceramide Repairing and Plumping Moisturizer. The products on this page help deliver deep hydration and moisture.
Beauty of Joseon or The INKEY List for sensitive skin?
Both brands are a strong match for sensitive skin, but The INKEY List reaches a Superior fit level while Beauty of Joseon reaches a High fit level.
Beauty of Joseon or The INKEY List for acne-prone skin?
Both brands offer High routine fit levels for acne-prone skin on the products on this page. Reviewers note that Beauty of Joseon helps provide gentle formulas while The INKEY List may help with calming redness and acne.
Beauty of Joseon or The INKEY List for mature skin?
The INKEY List is a better fit for mature skin, achieving a High routine fit level compared to the Average fit level of Beauty of Joseon. Both brands feature products tailored to mature skin, but The INKEY List edges ahead in overall routine performance for this skin type.
Beauty of Joseon or The INKEY List for skin with dark spots?
Both Beauty of Joseon and The INKEY List fit skin with dark spots at a High level across the products on this page.
Beauty of Joseon or The INKEY List for dry sensitive skin?
Both Beauty of Joseon and The INKEY List fit dry sensitive skin well, as the products on this page achieve a High fit level for this skin type.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Darutoside promotes skin wound healing via regulating macrophage polarization
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-

Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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