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The INKEY List vs VR

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and VR are distinct skincare collections that offer targeted solutions for varied daily needs. The British brand, founded in 2018, is known for moisturizers, serums, toners, eye products, and more built around glycerin, which significantly increases skin hydration and restores barrier function. Meanwhile, skincare enthusiasts deeply appreciate VR for the sensory pleasure of its moisturizers and the considered design of its formulas. Both options suit combination skin and sensitive skin best, while differing in their specialized treatments and foundational ingredients.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and VR products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs VR products

The INKEY List vs VR moisturizers

Questions and answers

The INKEY List or VR: which is better?

The INKEY List stands out as better for most shoppers, as the products on this page achieve High to Superior Lovi fit levels across a wide variety of skin types.

What is the difference between The INKEY List and VR?

The products on this page from The INKEY List include a wide variety of cleansers, toners, and moisturizers that Lovi rates up to Superior for various skin types, whereas VR offers just one moisturizer, PDRN CREAM, which Lovi rates as High for sensitive skin and Average to Low for others.

The INKEY List or VR: which moisturizer is better?

Comparing the moisturizers on this page, The INKEY List offers multiple options with High Lovi fit levels for dry skin, such as the Polyglutamic Acid Serum, whereas VR features the PDRN CREAM with an Average fit for dry skin.

Which is more affordable, The INKEY List or VR?

Reviewers note that the products on this page from The INKEY List include affordable moisturizers and affordable serums, while VR offers no pricing or review mentions of affordability.

Which causes fewer breakouts, The INKEY List or VR?

Comparing the products on this page, The INKEY List has several items with superior or high Lovi fit levels for acne-prone skin, while VR lists only a single moisturizer with an average fit.

When were The INKEY List and VR founded?

The INKEY List was founded in 2018 in the United Kingdom, while VR was also founded in 2018.

Which brand offers more products for dry skin, The INKEY List or VR?

The INKEY List offers multiple products for dry skin, including the Oat Cleansing Balm and Polyglutamic Acid Serum, which Lovi rates as a Superior fit for this skin type, whereas VR features only one product for dry skin with an Average fit.

Do any products from The INKEY List or VR contain fragrance?

Every product on this page from The INKEY List and VR lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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