Anua vs The INKEY List
Anua and The INKEY List are distinct skincare brands offering targeted daily regimens built around supportive ingredients like heartleaf, niacinamide, and glycerin. The Korean line specializes in soothing moisturizers and toners featuring hyaluronic acid to suit oily and combination skin, while the British label focuses on gentle serums and eye products powered by glycerin for combination and sensitive complexions. Although both cater to overlapping skin types, they differ in their foundational philosophies, with the former emphasizing blemish care and the latter prioritizing barrier restoration.
Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..
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The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.
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This page compares some of the most popular Anua and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Anua vs The INKEY List products
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Heartleaf Pore Control Cleansing Oil
SAR 62.80
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Heartleaf 77% Soothing Toner
SAR 49.00
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Niacinamide 10% + TXA 4% Serum
SAR 68.00
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PDRN Hyaluronic Acid Capsule 100 Serum
SAR 91.90
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Heartleaf Quercetin Pore Deep Cleansing Foam
SAR 58.12
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Rice 70 Glow Milky Toner
SAR 92.50
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PEACH 70% NIACINAMIDE SERUM
SAR 37.98
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Heartleaf 77% Clear Pad
SAR 30.33
People Say
Texture and Consistency Mostly MentionedMostly Mentioned
- “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
- “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
- “Gel consistency — The INKEY List Tranexamic Acid Serum”
- “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
Hydration and Moisture Mostly MentionedOften Mentioned
- “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “leaves skin plump — Anua Rice 70 Glow Milky Toner”
- “Super hydrating — The INKEY List Polyglutamic Acid Serum”
- “intense nourishment — The INKEY List Collagen Peptide Serum”
Soothing and Calming Often MentionedOften Mentioned
- “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
- “calmed my red spots — Anua Heartleaf 77% Clear Pad”
- “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
- “calmed my menopausal redness — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
Packaging and Value Rarely NotedMostly Mentioned
- “Good for the price — The INKEY List Salicylic Acid Cleanser”
- “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
- “unbeatable value — The INKEY List Hyaluronic Acid Serum”
- “love the included tweezers — Anua Heartleaf 77% Clear Pad”
Brightening and Glow Often MentionedRarely Noted
- “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
- “glass-like glow — Anua Rice 70 Glow Milky Toner”
- “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
- “Visibly reduces acne scars — The INKEY List Tranexamic Acid Serum”
Makeup Compatibility Rarely NotedOften Mentioned
- “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
- “Melts away makeup and impurities without drying — The INKEY List Oat Cleansing Balm”
- “no pilling under makeup — The INKEY List Hyaluronic Acid Serum”
- “makeup applies so smoothly — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
Breakouts and Acne Often MentionedSometimes Noted
- “did cause major breakouts — The INKEY List Omega Water Cream”
- “New formula breaks me out — The INKEY List Salicylic Acid Cleanser”
- “Caused cystic acne — The INKEY List PHA Toner”
- “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
Anua vs The INKEY List routines for dry skin
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Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
SAR 63.82
- Moisturizer Collagen Peptide Serum Morning · Evening · Once a week
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SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
SAR 75.00
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
SAR 129.00
-
Cleansing Toner
PHA Toner
Evening
SAR 232.00
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
SAR 149.00
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
SAR 130.30
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Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
SAR 234.73
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Cleanser
Hyaluronic Acid Hydrating Gentle Foaming Cleanser
Morning · Evening · Once a week
SAR 72.00
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning
SAR 92.50
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Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
SAR 106.64
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
SAR 83.71
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
SAR 62.80
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
SAR 55.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
SAR 68.00
-
Enzyme Powder
Rice Enzyme Brightening Cleansing Powder
Once a week
SAR 39.22
-
Nourishing Mask
Heartleaf 77% Soothing Sheet Mask
Once a week
SAR 19.77
Buy The INKEY List routine · SAR 1,013.85 · 80% fit
Buy Anua routine · SAR 599.64 · 78% fitSee multi-brand routine · 96% fit
Anua vs The INKEY List routines for oily skin
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Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
SAR 63.82
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
SAR 53.04
-
Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
SAR 107.76
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
SAR 46.95
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
SAR 129.00
-
Cleansing Toner
PHA Toner
Evening
SAR 232.00
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
SAR 149.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Goldfaden MD Facial Detox Mask
Once a week
SAR 328.29
-
Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
SAR 58.12
-
Hydrating Toner
Rice Enzyme Brightening Cleansing Powder
Morning · Once a week
SAR 39.22
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
SAR 106.64
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
SAR 83.71
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
SAR 62.80
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
SAR 55.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
SAR 68.00
-
Cleansing Mask
Heartleaf Pore Clay Pack
Once a week
SAR 34.99
Buy The INKEY List routine · SAR 1,267.37 · 87% fit
Buy Anua routine · SAR 508.48 · 81% fitSee multi-brand routine · 97% fit
Anua vs The INKEY List routines for combination skin
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Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
SAR 63.82
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
SAR 166.90
-
Moisturizer
Polyglutamic Acid Serum
Morning · Evening · Once a week
SAR 86.24
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
SAR 46.95
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
SAR 129.00
-
Cleansing Toner
Glycolic Acid Toner
Evening
SAR 88.54
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
SAR 149.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
SAR 168.77
-
Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
SAR 58.12
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning · Once a week
SAR 92.50
-
Moisturizer
Rice Enzyme Brightening Cleansing Powder
Morning · Evening · Once a week
SAR 39.22
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
SAR 83.71
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
SAR 62.80
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
SAR 55.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
SAR 68.00
-
Cleansing Mask
Heartleaf Pore Clay Pack
Once a week
SAR 34.99
Buy The INKEY List routine · SAR 1,056.73 · 90% fit
Buy Anua routine · SAR 494.34 · 82% fitSee multi-brand routine · 97% fit
Questions and answers
Anua or The INKEY List: which is better?
Both Anua and The INKEY List perform well, with Anua doing better for brightening and glow while The INKEY List leads in packaging and value and makeup compatibility.
What is the difference between Anua and The INKEY List?
Anua focuses on brightening and glow, whereas The INKEY List does better with packaging, value, and makeup compatibility. Both brands feature fragrance-free products on the products on this page.
Anua or The INKEY List for dry skin?
Anua and The INKEY List both offer a High routine fit for dry skin among the products on this page. Reviewers note that Anua is better for brightening and glow, whereas The INKEY List offers more affordable moisturizing products.
Anua or The INKEY List: which cleanser is better?
Both Anua and The INKEY List feature cleansers on the products on this page that are well-rated for various skin types, but Anua is better for brightening and glow. Anua cleansers like the Heartleaf Succinic Moisture Cleansing Foam provide high fit levels for multiple skin types including oily and combination skin, while The INKEY List offers affordable options like the Salicylic Acid Cleanser.
Which is more affordable, Anua or The INKEY List?
The INKEY List does better for packaging and value, with reviewers often mentioning its affordable moisturizers and serums on the products on this page.
Between Anua and The INKEY List, which brand is better for brightening and glow?
Anua is better for brightening and glow among the products on this page. Reviewers note that its brightening serums help improve skin tone, backed by ingredients like niacinamide which may help reduce cutaneous pigmentation.
Which brand performs better for makeup compatibility, Anua or The INKEY List?
The INKEY List performs better for makeup compatibility among the products on this page. Reviewers note that its formulations work well under makeup.
Anua or The INKEY List: which offers better packaging and value according to reviewers?
According to reviewers, The INKEY List does better for packaging and value.
Anua or The INKEY List for oily skin?
Anua and The INKEY List both offer a High routine fit for oily skin based on the products on this page. Reviewers note that Anua is better for brightening and glow, while The INKEY List is better for makeup compatibility.
Anua or The INKEY List: which moisturizer is better?
Both Anua and The INKEY List offer well-rated moisturizers on the products on this page, with Anua standing out for soothing and barrier support and The INKEY List known for hydration and affordability.
Anua or The INKEY List for sensitive skin?
Anua and The INKEY List both offer a High fit for sensitive skin, while The INKEY List is noted as Superior for this skin type based on the products on this page.
Anua or The INKEY List for acne-prone skin?
Both brands offer products on this page with a high routine fit for acne-prone skin. Anua is noted by reviewers for a better brightening and glow effect, while the products on this page from The INKEY List perform better in terms of packaging and value as well as makeup compatibility.
Research behind their key ingredients
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Emulgels powered by coco-glucoside: A stable and effective synbiotics delivery system for skin care
Darutoside promotes skin wound healing via regulating macrophage polarization
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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