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The INKEY List vs VR

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and VR are skincare labels offering targeted solutions for diverse complexions. The British brand founded in 2018 focuses on glycerin-driven moisturizers, serums, toners, and eye products that suit sensitive and combination skin, with top picks for acne, dark spots, and aging. Meanwhile, skincare enthusiasts deeply appreciate VR for the sensory pleasure of its moisturizers and considered formulas, which suit combination, sensitive, and dry skin, including a standout acne solution in its PDRN cream. While both cater well to sensitive and combination skin, they differ in their core formulations and sensory experiences.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular The INKEY List and VR products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs VR products

The INKEY List vs VR moisturizers

Questions and answers

The INKEY List or VR: which is better?

The INKEY List is a better choice than VR because the products on this page offer a much wider selection across sixteen different skincare items and fit best for sensitive, combination, and acne-prone skin. In contrast, VR only lists a single product on this page with lower fit levels for most skin types.

What is the difference between The INKEY List and VR?

The INKEY List offers a wide variety of products on this page like the Caffeine Eye Cream and Polyglutamic Acid Serum with fit levels reaching Superior for various skin types, whereas VR only features the PDRN CREAM moisturizer which has a High fit for sensitive skin and lower ratings for other skin types.

The INKEY List or VR: which moisturizer is better?

The products on this page for The INKEY List include several moisturizers with a High Lovi fit for dry skin, such as Omega Water Cream and Polyglutamic Acid Serum, whereas VR offers PDRN CREAM which has an Average fit for dry skin.

Which is more affordable, The INKEY List or VR?

The INKEY List offers affordable serums and moisturizers among the products on this page, whereas VR features only one moisturizer with no affordability mentions.

Which causes fewer breakouts, The INKEY List or VR?

The products on this page for The INKEY List sometimes note purging and breakouts as a side effect, whereas VR has no such mentions. However, individual results vary depending on your skin type.

Which brand was founded in the United Kingdom, The INKEY List or VR?

The INKEY List was founded in the United Kingdom in 2018, whereas VR's founding country is not specified.

Do products from The INKEY List or VR contain fragrance in their ingredients?

Every product on the The INKEY List and VR pages lists no fragrance in its ingredients.

Which skin types does The INKEY List brand fit best according to its routines?

The INKEY List brand fits sensitive skin, combination skin, and acne-prone skin best according to its brand-focused routines.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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