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The INKEY List vs VR

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and VR are skincare labels offering targeted solutions for diverse complexions. The British brand founded in 2018 focuses on glycerin-driven moisturizers, serums, toners, and eye products that suit sensitive and combination skin, with top picks for acne, dark spots, and aging. Meanwhile, skincare enthusiasts deeply appreciate VR for the sensory pleasure of its moisturizers and considered formulas, which suit combination, sensitive, and dry skin, including a standout acne solution in its PDRN cream. While both cater well to sensitive and combination skin, they differ in their core formulations and sensory experiences.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and VR products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs VR products

The INKEY List vs VR moisturizers

Questions and answers

The INKEY List or VR: which is better?

The INKEY List offers far more choices on this page with many high Lovi fit levels across skin types, while VR lists only a single moisturizer.

What is the difference between The INKEY List and VR?

The INKEY List offers a wide range of affordable cleansers, serums, and moisturizers that Lovi rates best for sensitive, combination, and oily skin, whereas VR features just one product, PDRN CREAM, which Lovi rates High for sensitive skin and Average for dry skin.

The INKEY List or VR: which moisturizer is better?

The INKEY List offers a much wider variety of moisturizers on this page, with fit levels ranging from Average to Superior for different skin types, whereas VR only features a single PDRN CREAM that has High to Low fits depending on the skin type.

Which is more affordable, The INKEY List or VR?

The INKEY List offers affordable moisturizers and serums as noted by reviewers, whereas VR has only one product on this page with no pricing details mentioned.

Which causes fewer breakouts, The INKEY List or VR?

The products on this page for The INKEY List include items with low to average breakout risks like purging and breakouts, while VR lists only a single moisturizer with no breakout data provided.

Between The INKEY List and VR, which brand offers more products for dry skin?

The INKEY List offers far more products for dry skin than VR does on this page. Lovi rates several of The INKEY List products as having a Superior fit for dry skin, such as the Oat Cleansing Balm and Polyglutamic Acid Serum.

Do either The INKEY List or VR products contain fragrance?

Every product on this page for both The INKEY List and VR lists no fragrance in its ingredients.

Which brand has been around longer, The INKEY List or VR?

Both The INKEY List and VR were founded in the same year, 2018, so neither brand has been around longer than the other.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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