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The INKEY List vs VR

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and VR are distinct skincare collections that offer targeted solutions for varied daily needs. The British brand, founded in 2018, is known for moisturizers, serums, toners, eye products, and more built around glycerin, which significantly increases skin hydration and restores barrier function. Meanwhile, skincare enthusiasts deeply appreciate VR for the sensory pleasure of its moisturizers and the considered design of its formulas. Both options suit combination skin and sensitive skin best, while differing in their specialized treatments and foundational ingredients.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and VR products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs VR products

The INKEY List vs VR moisturizers

Questions and answers

The INKEY List or VR: which is better?

The INKEY List is a better choice than VR because the products on this page offer a much wider selection across different skincare categories and fit levels. Reviewers frequently mention that the brand provides affordable and lightweight moisturizers.

What is the difference between The INKEY List and VR?

The INKEY List offers a wide variety of cleansers, toners, serums, and moisturizers that Lovi finds fit combination, sensitive, and oily skin best, whereas VR features only a single moisturizer, PDRN CREAM. Reviewers often mention that The INKEY List products are affordable and lightweight, while VR is an independently owned brand founded in 2018 with no listed fragrance across its range.

The INKEY List or VR: which moisturizer is better?

The INKEY List offers a much wider selection of moisturizers on this page, including the Omega Water Cream, which Lovi rates as having a High fit for dry skin, dry sensitive skin, and sensitive skin. In contrast, VR features only one moisturizer on the page, the PDRN CREAM, which Lovi rates as having an Average fit for dry skin and dry sensitive skin.

Which is more affordable, The INKEY List or VR?

The products on this page for The INKEY List feature affordable moisturizers and serums as often mentioned by reviewers, whereas VR has only one product on this page with no pricing or affordability mentions.

Which causes fewer breakouts, The INKEY List or VR?

The INKEY List offers multiple products on this page with a Superior or High Lovi fit level for acne-prone skin, such as the PHA Toner and Caffeine Eye Cream, whereas VR features only the PDRN CREAM, which has an Average Lovi fit level for acne-prone skin.

Which brand was founded in the United Kingdom, The INKEY List or VR?

The INKEY List was founded in the United Kingdom in 2018, whereas the founding location for VR is not specified.

Do products from The INKEY List or VR contain fragrance in their ingredients?

Every product on this page from The INKEY List and VR lists no fragrance in its ingredients.

Which skin types does The INKEY List fit best based on its brand-focused routines?

The products on this page show that The INKEY List fits combination skin, sensitive skin, and oily skin best based on its brand-focused routines.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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