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The INKEY List vs VR

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and VR are British skincare options founded in 2018 and owned by Brand Evangelists for Beauty Limited. The INKEY List offers moisturizers, serums, toners, eye products, and more, built around glycerin, while VR provides moisturizers known for sensory pleasure and considered formula design. Both brands suit dry and sensitive skin, with the first brand also fitting acne-prone, dark spot, and mature skin, and the second brand additionally suiting combination skin. They differ in their core formulations, as the first brand centers on glycerin to increase hydration and restore barrier function, whereas the second brand continually refines its offerings to meet daily needs.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and VR products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs VR products

The INKEY List vs VR moisturizers

Questions and answers

The INKEY List or VR: which is better?

The INKEY List offers a much wider selection of fragrance-free products on this page than VR, which features only a single cream. Reviewers frequently mention that The INKEY List provides affordable and hydrating moisturizers, though some packaging issues are sometimes noted.

What is the difference between The INKEY List and VR?

The INKEY List offers a wide variety of 16 different products on this page covering serums, cleansers, and moisturizers, whereas VR only features a single PDRN CREAM moisturizer. Additionally, The INKEY List fits dry, sensitive, and dry sensitive skin best, while VR lists no specific skin types that it fits best.

The INKEY List or VR: which moisturizer is better?

The INKEY List offers multiple moisturizers on this page with High to Superior Lovi fit levels for dry and sensitive skin, whereas VR has only one moisturizer, PDRN CREAM, with an Average fit for those skin types. Reviewers often mention that The INKEY List moisturizers are hydrating, lightweight, fast-absorbing, plumping, and affordable.

Which is more affordable, The INKEY List or VR?

The INKEY List offers affordable serums and moisturizers across the products on this page, whereas VR features only one moisturizer and lacks pricing details here.

Which causes fewer breakouts, The INKEY List or VR?

The products on this page for The INKEY List show Lovi fit levels for acne-prone skin ranging from Low to Superior, while VR only features one moisturizer with an Average fit for acne-prone skin. Reviewers sometimes note purging and breakouts with The INKEY List.

When were The INKEY List and VR each founded, and who owns them?

The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited, while VR was also founded in 2018, with no location specified, and is independently owned.

Which brand offers fragrance-free products, The INKEY List or VR?

Both The INKEY List and VR offer fragrance-free options, as every product on this page for both brands lists no fragrance in its ingredients.

Which skin types does The INKEY List fit best according to its brand-focused routines?

According to its brand-focused routines, The INKEY List fits dry skin, sensitive skin, and dry sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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