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The INKEY List vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and A+ are distinct skincare brands designed to nurture diverse complexions through targeted, gentle formulations. The British line relies on glycerin-centric serums, toners, and moisturizers that suit combination and sensitive skin, while the Indian brand is widely beloved for its mild compositions that support daily moisture balance and comfort sensitive skin best. Both brands approach everyday care with precision, though the former addresses specific concerns like dark spots and aging with specialized active ingredients.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular The INKEY List and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs A+ products

The INKEY List vs A+ moisturizers

Questions and answers

The INKEY List or A+: which is better?

The INKEY List offers far more choices on this page with many items rated Superior or High, whereas A+ lists only one product with an Average fit at best.

What is the difference between The INKEY List and A+?

The INKEY List offers a wide variety of products with strong Lovi fit levels across many skin types, whereas the products on this page for A+ are limited to a single moisturizer with lower fit levels. Both brands feature fragrance-free ingredients in their products.

The INKEY List or A+: which moisturizer is better?

The products on this page for The INKEY List include several moisturizers with High Lovi fit levels for dry skin, such as the Polyglutamic Acid Serum, Omega Water Cream, and Bio-Active Ceramide Repairing and Plumping Moisturizer. In contrast, A+ features just one moisturizer, the 345 Relief Cream, which has an Average Lovi fit level for dry skin.

Which is more affordable, The INKEY List or A+?

The INKEY List offers affordable serums and moisturizers, while the page does not mention affordability for A+. Reviewers on the page frequently note that The INKEY List provides affordable options.

Which causes fewer breakouts, The INKEY List or A+?

The INKEY List products on this page list no fragrance in their ingredients and are reported by reviewers to sometimes cause purging and breakouts, while the A+ page does not mention breakouts.

Between The INKEY List and A+, which brand was founded earlier?

A+ was founded earlier in 1990, while The INKEY List was founded later in 2018.

Do products from either The INKEY List or A+ contain fragrance in their ingredients?

Every product from The INKEY List and A+ on this page lists no fragrance in its ingredients.

How many products are listed for A+ compared to The INKEY List on the page?

A+ lists only 1 product on this page, while The INKEY List features 16 products.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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