🇳🇱Netherlands

The INKEY List vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and A+ are distinct skincare options, with the British brand established in 2018 and the Indian line founded in 1990. The INKEY List offers diverse serums, toners, and moisturizers built around glycerin, suiting sensitive and combination skin, whereas A+ is beloved for gentle moisturizers with mild compositions tailored for sensitive skin. Both brands support daily moisture balance, though they differ through targeted solutions such as the PHA Toner, Azelaic Acid Serum, and Bio-Active Ceramide Repairing and Plumping Moisturizer from the former, and the 345 Relief Cream from the latter.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

A+ is an Indian skincare brand founded in 1990.

pitchbook.com

This page compares some of the most popular The INKEY List and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs A+ products

The INKEY List vs A+ moisturizers

Questions and answers

The INKEY List or A+: which is better?

The INKEY List offers a much wider variety of products on this page that achieve High or Superior Lovi fit levels across multiple skin types, whereas A+ features only one moisturizer with average to low fits.

What is the difference between The INKEY List and A+?

The INKEY List offers a wide variety of skincare products on this page with different fit levels for sensitive, combination, and acne-prone skin, while A+ only features a single moisturizer, the 345 Relief Cream, which has average to low fit levels across various skin types.

The INKEY List or A+: which moisturizer is better?

The products on this page for The INKEY List include several moisturizers with a High Lovi fit for dry skin, such as Polyglutamic Acid Serum and Omega Water Cream, whereas the A+ 345 Relief Cream has an Average fit for dry skin.

Which is more affordable, The INKEY List or A+?

Reviewers of the products on this page frequently mention that The INKEY List offers affordable moisturizers and affordable serums.

Which causes fewer breakouts, The INKEY List or A+?

The products on this page for The INKEY List sometimes note purging and breakouts as a side effect, while A+ lists a single moisturizer with an average fit for acne-prone skin.

Which brand has more products listed on the page, The INKEY List or A+?

The INKEY List has more products listed on this page, offering sixteen different items compared to just one from A+.

Which brand offers a cleanser suitable for dry skin, The INKEY List or A+?

The INKEY List offers a cleanser on this page, the Oat Cleansing Balm, which has a Superior Lovi fit level for dry skin. A+ does not feature any cleansers.

Do products from The INKEY List or A+ contain fragrance?

Every product on this page from both The INKEY List and A+ lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play