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The INKEY List vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and A+ are distinct skincare options, with the British brand established in 2018 and the Indian line founded in 1990. The INKEY List offers diverse serums, toners, and moisturizers built around glycerin, suiting sensitive and combination skin, whereas A+ is beloved for gentle moisturizers with mild compositions tailored for sensitive skin. Both brands support daily moisture balance, though they differ through targeted solutions such as the PHA Toner, Azelaic Acid Serum, and Bio-Active Ceramide Repairing and Plumping Moisturizer from the former, and the 345 Relief Cream from the latter.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular The INKEY List and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs A+ products

The INKEY List vs A+ moisturizers

Questions and answers

The INKEY List or A+: which is better?

The INKEY List is a better choice than A+ because the products on this page offer superior or high Lovi fit levels across a wide variety of skin types.

What is the difference between The INKEY List and A+?

The products on this page from The INKEY List include a wide variety of skincare items that fit sensitive skin and combination skin best, while A+ features only one moisturizer, the 345 Relief Cream.

The INKEY List or A+: which moisturizer is better?

The products on this page for The INKEY List include highly rated moisturizers like Polyglutamic Acid Serum and Bio-Active Ceramide Repairing and Plumping Moisturizer with dry skin fits of Superior and High, whereas A+ offers just one moisturizer with an Average dry skin fit. Reviewers mention that The INKEY List moisturizers are hydrating, lightweight, and fast-absorbing.

Which is more affordable, The INKEY List or A+?

The products on this page by The INKEY List feature affordable moisturizers and affordable serums as noted by reviewers, whereas A+ has only a single product listed and no mention of affordability. Reviewers also mention that The INKEY List offers hydrating, lightweight, and plumping moisturizers that are good under makeup.

Which causes fewer breakouts, The INKEY List or A+?

The products on this page for The INKEY List sometimes note purging and breakouts as a side effect, whereas A+ lists only a single moisturizer with no breakout data available.

Which brand has been around longer, The INKEY List or A+?

A+ has been around longer, having been founded in India in 1990, whereas The INKEY List was founded in the United Kingdom in 2018.

Do either The INKEY List or A+ products contain fragrance?

Every product from both The INKEY List and A+ on this page lists no fragrance in its ingredients.

How many products does A+ have listed compared to The INKEY List?

A+ has only one product listed on the page, the 345 Relief Cream, while the products on this page for The INKEY List include 16 different items.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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