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The INKEY List vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and A+ are distinct skincare options, with the British brand established in 2018 and the Indian line founded in 1990. The INKEY List offers diverse serums, toners, and moisturizers built around glycerin, suiting sensitive and combination skin, whereas A+ is beloved for gentle moisturizers with mild compositions tailored for sensitive skin. Both brands support daily moisture balance, though they differ through targeted solutions such as the PHA Toner, Azelaic Acid Serum, and Bio-Active Ceramide Repairing and Plumping Moisturizer from the former, and the 345 Relief Cream from the latter.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular The INKEY List and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs A+ products

The INKEY List vs A+ moisturizers

Questions and answers

The INKEY List or A+: which is better?

The INKEY List offers a much wider range of products on this page with higher Lovi fit levels across skin types, whereas A+ lists only a single moisturizer with average to low fits.

What is the difference between The INKEY List and A+?

The products on this page from The INKEY List feature a broad selection of cleansers, toners, and moisturizers with fit levels ranging up to Superior, whereas A+ includes only a single moisturizer with Average and Low fit levels.

The INKEY List or A+: which moisturizer is better?

The products on this page from The INKEY List include several moisturizers with High Lovi fit levels for dry skin, such as the Polyglutamic Acid Serum, Omega Water Cream, and Bio-Active Ceramide Repairing and Plumping Moisturizer, whereas the A+ 345 Relief Cream has an Average fit for dry skin.

Which is more affordable, The INKEY List or A+?

The products on this page from The INKEY List feature affordable moisturizers and affordable serums, whereas no pricing or affordability is highlighted for A+ on this page.

Which causes fewer breakouts, The INKEY List or A+?

The products on this page from The INKEY List and A+ do not have specific breakout comparison data, though reviewers sometimes note purging and breakouts with The INKEY List.

Which brand has more products listed, The INKEY List or A+?

The INKEY List has more products listed on this page than A+, offering sixteen different skincare items compared to A+ and its single product.

Which brand was founded earlier, The INKEY List or A+?

A+ was founded earlier, in 1990 in India, while The INKEY List was founded in 2018 in the United Kingdom.

Which brand is based in the United Kingdom, The INKEY List or A+?

The INKEY List is based in the United Kingdom, having been founded there in 2018.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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