🇸🇬Singapore

The INKEY List vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and A+ are skincare brands known for supporting moisture balance through thoughtfully calibrated formulas and targeted essentials. The British brand, founded in 2018, offers moisturizers, serums, toners, eye products, and more built around glycerin, suiting dry and dry sensitive skin best with standout options like its PHA Toner, Azelaic Acid Serum, and Ceramide Moisturizer. Meanwhile, the Indian brand founded in 1990 is widely beloved for gentle moisturizers that suit sensitive skin best through a mild composition, highlighted by the 345 Relief Cream. While both brands reliably maintain hydration, they differ as the former relies on barrier-restoring glycerin for diverse concerns, and the latter focuses on mild, daily care.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

A+ is an Indian skincare brand founded in 1990.

pitchbook.com

This page compares some of the most popular The INKEY List and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs A+ products

The INKEY List vs A+ moisturizers

Questions and answers

The INKEY List or A+: which is better?

The INKEY List offers a much wider variety of options, as the products on this page achieve a Superior fit for several skin types and concerns.

What is the difference between The INKEY List and A+?

The products on this page from The INKEY List include a wide variety of serums, toners, and moisturizers with fit levels ranging from Superior to Average across multiple skin types, whereas A+ features only one moisturizer, the 345 Relief Cream, which has Average or Low Lovi fit levels.

The INKEY List or A+: which moisturizer is better?

For moisturizers, the products on this page from The INKEY List generally feature higher Lovi fit levels across skin types, such as High for dry skin with their Omega Water Cream and Polyglutamic Acid Serum, compared to average or low fit levels for A+'s 345 Relief Cream.

Which is more affordable, The INKEY List or A+?

The products on this page from The INKEY List feature affordable moisturizers and affordable serums as noted by reviewers, whereas no pricing feedback is available for A+.

Which causes fewer breakouts, The INKEY List or A+?

The products on this page from The INKEY List feature options like Salicylic Acid Cleanser and PHA Toner with High and Superior fit levels for acne-prone skin, whereas A+ lists only 345 Relief Cream. Reviewers note that purging and breakouts are sometimes associated with The INKEY List.

Between The INKEY List and A+, which brand has products with a Superior Lovi fit level for dry skin?

The INKEY List has products on this page with a Superior Lovi fit level for dry skin, whereas A+ does not. Specifically, Caffeine Eye Cream, Oat Cleansing Balm, and Polyglutamic Acid Serum achieve a Superior fit for dry skin.

How does the founding year and location of The INKEY List compare to A+?

The INKEY List was founded in the United Kingdom in 2018, whereas A+ was founded in India in 1990.

Which brand offers a wider variety of product types such as cleansers, serums, and toners listed on the page?

The INKEY List offers a wider variety of product types on this page, including cleansers, serums, and toners.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play