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The INKEY List vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and A+ are skincare brands offering gentle, targeted solutions for daily routines. The British brand, founded in 2018, provides moisturizers, serums, toners, and eye products built around glycerin, suiting sensitive and acne-prone skin best. Meanwhile, the Indian brand, established in 1990, is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas that reliably support daily moisture balance and suit sensitive skin. While both companies cater well to delicate complexions, the first utilizes key ingredients like glycerin to significantly increase skin hydration and restore barrier function, whereas the second relies on mild compositions.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular The INKEY List and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs A+ products

The INKEY List vs A+ moisturizers

Questions and answers

The INKEY List or A+: which is better?

The INKEY List offers a wide variety of affordable products on this page and is rated a Superior fit for sensitive and acne-prone skin, whereas A+ features only a single moisturizer with an Average fit for those skin types.

What is the difference between The INKEY List and A+?

The INKEY List offers a wide variety of 16 products on the page with fit levels ranging up to Superior for various skin types, whereas A+ features only one moisturizer. Reviewers note that The INKEY List products are affordable and fast-absorbing.

The INKEY List or A+: which moisturizer is better?

The products on this page show that The INKEY List offers a much wider selection of moisturizers with higher Lovi fit levels across most skin types compared to A+. Reviewers also frequently note that The INKEY List provides hydrating, lightweight, and affordable moisturizers.

Which is more affordable, The INKEY List or A+?

The products on this page from The INKEY List include affordable moisturizers and affordable serums as noted by reviewers, whereas A+ has only a single moisturizer listed and no pricing or review notes regarding affordability.

Which causes fewer breakouts, The INKEY List or A+?

Reviewers note that the products on this page from The INKEY List sometimes lead to purging and breakouts.

When and where were The INKEY List and A+ founded?

The INKEY List was founded in the United Kingdom in 2018, while A+ was founded in India in 1990.

Do products from The INKEY List and A+ contain fragrance?

Every product on this page from The INKEY List and A+ lists no fragrance in its ingredients.

Which brand offers a greater variety of products on this page?

The INKEY List offers a greater variety of products on this page, featuring sixteen items compared to only one from A+.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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