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The INKEY List vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and A+ are distinct skincare brands designed to nurture diverse complexions through targeted, gentle formulations. The British line relies on glycerin-centric serums, toners, and moisturizers that suit combination and sensitive skin, while the Indian brand is widely beloved for its mild compositions that support daily moisture balance and comfort sensitive skin best. Both brands approach everyday care with precision, though the former addresses specific concerns like dark spots and aging with specialized active ingredients.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular The INKEY List and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs A+ products

The INKEY List vs A+ moisturizers

Questions and answers

The INKEY List or A+: which is better?

The INKEY List offers far more choices on this page than A+, which only features one moisturizer. Reviewers note that The INKEY List provides hydrating and affordable products, though some packaging issues are mentioned.

What is the difference between The INKEY List and A+?

The products on this page from The INKEY List include a wide variety of cleansers, serums, and moisturizers with fit levels ranging up to Superior, whereas A+ only features a single moisturizer with Average and Low fit levels.

The INKEY List or A+: which moisturizer is better?

The products on this page from The INKEY List feature several moisturizers with High Lovi fit levels for dry skin, such as the Polyglutamic Acid Serum and Bio-Active Ceramide Repairing and Plumping Moisturizer, whereas the A+ 345 Relief Cream has an Average fit for dry skin. Reviewers often mention that The INKEY List offers affordable, hydrating, and fast-absorbing options.

Which is more affordable, The INKEY List or A+?

The products on this page from The INKEY List feature affordable moisturizers and serums as often mentioned by reviewers, whereas A+ has only a single moisturizer listed without affordability highlights. Lovi rates the fit for The INKEY List best for combination, sensitive, and oily skin.

Which causes fewer breakouts, The INKEY List or A+?

The products on this page from The INKEY List range from low to superior Lovi fit levels for acne-prone skin, whereas the sole product from A+ has an average fit level for acne-prone skin. Reviewers sometimes note purging and breakouts from The INKEY List.

When and where were The INKEY List and A+ founded?

The INKEY List was founded in the United Kingdom in 2018, while A+ was founded in India in 1990.

How do the product selections for dry skin compare between The INKEY List and A+?

For dry skin, the products on this page from The INKEY List range in Lovi fit level from Superior to Caution, whereas the A+ 345 Relief Cream has an Average fit.

What are the primary skin types that The INKEY List fits best according to its routines?

According to its brand-focused routines, The INKEY List fits combination skin, sensitive skin, and oily skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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