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The INKEY List vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and A+ are distinct skincare brands founded in 2018 and 1990, respectively, offering targeted formulas for daily moisture balance. The British brand is known for moisturizers, serums, toners, eye products, and more built around glycerin, while the Indian brand is widely beloved for gentle moisturizers and thoughtfully calibrated compositions. Both suit sensitive skin best, with the former also fitting dry skin, and the specific standout products differ in addressing acne-prone, dark spot, and mature concerns.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular The INKEY List and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs A+ products

The INKEY List vs A+ moisturizers

Questions and answers

The INKEY List or A+: which is better?

The INKEY List is a better choice than A+ because the products on this page offer a wide variety of budget-friendly moisturizers, cleansers, and serums tailored to many different skin types, whereas A+ features only a single cream.

What is the difference between The INKEY List and A+?

The products on this page for The INKEY List include a wide variety of cleansers, serums, and moisturizers with fit levels ranging from Superior to Average depending on skin type, whereas A+ features only one moisturizer, 345 Relief Cream, which has Average or Low fit levels.

The INKEY List or A+: which moisturizer is better?

The products on this page from The INKEY List feature a wider variety of moisturizers with higher Lovi fit levels across skin types, such as the Polyglutamic Acid Serum, compared to A+. Reviewers also frequently mention that these moisturizers are affordable, lightweight, and hydrating.

Which is more affordable, The INKEY List or A+?

The products on this page from The INKEY List feature affordable moisturizers and serums as often mentioned by reviewers, whereas A+ has only a single product listed and lacks price details on this page.

Which causes fewer breakouts, The INKEY List or A+?

The products on this page for The INKEY List and A+ do not provide enough data to directly compare which brand causes fewer breakouts, although shoppers note that The INKEY List sometimes has issues with purging and breakouts.

Between The INKEY List and A+, which brand was founded earlier and in which country?

A+ was founded earlier, in 1990 in India, whereas The INKEY List was founded in 2018 in the United Kingdom.

How does the product variety and selection compare between The INKEY List and A+?

The products on this page show that The INKEY List offers a much wider variety of skincare items, including cleansers, toners, serums, and moisturizers, whereas A+ currently features just a single moisturizer. Shoppers looking for a diverse routine will find significantly more options from The INKEY List.

Do products from both The INKEY List and A+ contain no fragrance in their ingredients?

Yes, every product on this page from both The INKEY List and A+ lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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