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The INKEY List vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and A+ are distinct skincare options, with the British brand established in 2018 and the Indian line founded in 1990. The INKEY List offers diverse serums, toners, and moisturizers built around glycerin, suiting sensitive and combination skin, whereas A+ is beloved for gentle moisturizers with mild compositions tailored for sensitive skin. Both brands support daily moisture balance, though they differ through targeted solutions such as the PHA Toner, Azelaic Acid Serum, and Bio-Active Ceramide Repairing and Plumping Moisturizer from the former, and the 345 Relief Cream from the latter.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular The INKEY List and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs A+ products

The INKEY List vs A+ moisturizers

Questions and answers

The INKEY List or A+: which is better?

The INKEY List offers a much wider variety of products on this page than A+, with several items achieving Superior or High fit levels for sensitive, combination, and acne-prone skin.

What is the difference between The INKEY List and A+?

The INKEY List offers a wide range of sixteen products with varying fit levels for multiple skin types, whereas A+ features only one product, the 345 Relief Cream, which has average to low fit levels across skin types.

The INKEY List or A+: which moisturizer is better?

The products on this page show that The INKEY List offers a wide variety of moisturizers with High to Superior Lovi fit levels for dry and sensitive skin, whereas A+ features just one moisturizer with an Average fit. Reviewers note that The INKEY List provides hydrating, lightweight, and affordable moisturizers.

Which is more affordable, The INKEY List or A+?

The INKEY List offers multiple affordable moisturizers and serums, whereas A+ has only a single moisturizer on this page and no affordability claims are noted for it.

Which causes fewer breakouts, The INKEY List or A+?

The products on this page from The INKEY List and A+ show varying fit levels for acne-prone skin, though some users note purging and breakouts with The INKEY List.

When were The INKEY List and A+ founded, and where are they from?

The INKEY List was founded in 2018 in the United Kingdom, while A+ was founded in 1990 in India.

Which brand offers more products for dry skin, The INKEY List or A+?

The INKEY List offers more products for dry skin, with sixteen options on the page compared to just one from A+.

Do any products from The INKEY List or A+ contain fragrance?

Every product on this page from both The INKEY List and A+ lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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