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The INKEY List vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and A+ are distinct skincare brands designed to nurture diverse complexions through targeted, gentle formulations. The British line relies on glycerin-centric serums, toners, and moisturizers that suit combination and sensitive skin, while the Indian brand is widely beloved for its mild compositions that support daily moisture balance and comfort sensitive skin best. Both brands approach everyday care with precision, though the former addresses specific concerns like dark spots and aging with specialized active ingredients.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular The INKEY List and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs A+ products

The INKEY List vs A+ moisturizers

Questions and answers

The INKEY List or A+: which is better?

The INKEY List offers a much wider selection of products on this page compared to A+, giving it higher Lovi fit levels across multiple skin types. Reviewers often mention its affordable serums and hydrating moisturizers.

What is the difference between The INKEY List and A+?

The INKEY List offers sixteen products on this page featuring a wide range of fit levels across skin types, whereas A+ provides just one moisturizer called 345 Relief Cream which has average to low fit levels. Additionally, every product listed for both brands contains no fragrance in its ingredients.

The INKEY List or A+: which moisturizer is better?

When comparing moisturizers, the products on this page from The INKEY List generally feature higher Lovi fit levels across multiple skin types than the A+ 345 Relief Cream. Reviewers also frequently mention The INKEY List moisturizers as affordable, lightweight, and hydrating.

Which is more affordable, The INKEY List or A+?

The products on this page for The INKEY List include affordable moisturizers and affordable serums, whereas A+ has only one moisturizer listed on the page and no pricing information for comparison.

Which causes fewer breakouts, The INKEY List or A+?

The products on this page for The INKEY List show varying Lovi fit levels for acne-prone skin ranging from Low to Superior, while A+ includes only one product with an Average fit for acne-prone skin, though users sometimes note purging and breakouts from The INKEY List.

When were The INKEY List and A+ founded, and where are they from?

The INKEY List was founded in 2018 in the United Kingdom, while A+ was founded in 1990 in India.

Which brand offers more products for dry skin, The INKEY List or A+?

The INKEY List offers multiple products for dry skin on this page, whereas A+ lists only one product with an Average Lovi fit level for dry skin.

Do The INKEY List and A+ products contain any fragrance?

Every product on this page from both The INKEY List and A+ lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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