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BYOMA vs Avène

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Avène are distinct skincare lines created to support compromised moisture barriers through targeted daily routines. The British newcomer pairs a tri-ceramide complex with squalane in rich moisturizers, toners, cleansers, and serums that suit dry and dry sensitive skin best, while the French heritage brand relies on glycerin across versatile moisturizers, reliable sunscreens, targeted serums, and gentle cleansers tailored primarily for acne-prone and oily acne-prone skin. Where the former brand leans into barrier repair and antioxidant defense with a 2022 foundation, the latter brand delivers lightweight relief backed by decades of dermatological formulation since 1990. Choosing between them ultimately depends on whether your complexion requires deep lipid replenishment or balanced, non-greasy hydration.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

This page compares some of the most popular BYOMA and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Avène products

People Say

BYOMAAvène
  • Gentle and fragrance-free formulation Often MentionedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “leaves face clean but not dry — Avène Cleanance”
    • “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
  • Barrier support and soothing Mostly MentionedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “Healed my over-exfoliated skin in days — Avène Cicalfate+ Restorative Protective Cream”
  • Lightweight and fast-absorbing texture Mostly MentionedSometimes Noted
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Hydration and moisture Often MentionedOften Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Skin feels soft — BYOMA Moisturizing Rich Cream”
    • “Restores moisture barrier — Avène Cold Cream”
    • “intensely hydrated — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
  • Radiant finish and skin texture improvements Often MentionedSometimes Noted
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
    • “healthy glow — BYOMA Hydrating Milky Toner”
    • “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Affordable price and value Often MentionedRarely Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “Bottle lasts for months — Avène Cleanance Cleansing Gel”
  • Packaging and dispenser flaws Mostly MentionedRarely Noted
    • “Tube cracked on the side — Avène Cicalfate+ Restorative Protective Cream”
    • “Cap leaks in bag — Avène Cleanance Cleansing Gel”
    • “Good product bad packaging. — Avène RetrinAL EYES”
    • “Opening is huge — BYOMA Brightening Toner”
  • Breakouts and skin irritation Often MentionedSometimes Noted
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
    • “Caused small bumps/texture — Avène Soothing Radiance Mask”
  • Unpleasant or strong scent Sometimes NotedSometimes Noted
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “The fragrance is very present. — Avène Milk Cleanser”

BYOMA vs Avène routines for dry skin

See multi-brand routine · 98% fit

BYOMA vs Avène routines for oily skin

See multi-brand routine · 95% fit

BYOMA vs Avène routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

BYOMA or Avène: which is better?

Both brands are great choices, but BYOMA tends to work better overall because it offers superior routine fit across almost all skin types and features a more fragrance-free formulation. Avène is also a solid option, particularly known for its gentle sunscreens and soothing thermal spring water.

What is the difference between BYOMA and Avène?

BYOMA fits dry and sensitive skin with a Superior Lovi rating, whereas Avène rates Average on dry sensitive skin and focuses more on acne-prone and oily skin types. BYOMA also tends to offer more affordable pricing and fragrance-free formulations across the products on this page.

BYOMA or Avène for dry skin?

BYOMA is a better fit for dry skin, offering superior routine performance compared to Avène. The products on this page help strengthen the skin barrier and deliver instant hydration, which is beneficial for dry skin.

BYOMA or Avène: which cleanser is better?

BYOMA is better for cleansers on this page, as the products on this page help provide hydrating and non-stripping cleansing. Avène also offers gentle deep clean cleansers, but its cleansers may pose caution or warning for dry sensitive skin.

Which is more affordable, BYOMA or Avène?

BYOMA is more affordable than Avène, as BYOMA performs better for affordable price and value across the products on this page.

Which brand has more fragrance-free products, BYOMA or Avène?

BYOMA has more fragrance-free products than Avène, as 16 of the 17 products on its page list no fragrance compared to 7 of 15 products for Avène.

How do the founding years and countries of origin compare between BYOMA and Avène?

BYOMA was founded in 2022 in the United Kingdom, whereas Avène was established earlier in 1990 in France.

Which brand offers better barrier support and soothing according to reviewer themes?

According to the reviewer themes on this page, BYOMA does better for barrier support and soothing.

BYOMA or Avène for oily skin?

For oily skin, Lovi rates BYOMA as having a Superior routine fit compared to Avène which has a High fit. Reviewers note that the products on this page for BYOMA offer better lightweight texture and oil control benefits.

BYOMA or Avène: which moisturizer is better?

BYOMA offers superior moisturizer options on this page for dry, dry sensitive, and sensitive skin types compared to Avène. The products on this page help strengthen the skin barrier with ingredients like ceramides and squalane while maintaining a fragrance-free formulation.

BYOMA or Avène for sensitive skin?

BYOMA is a better choice for sensitive skin, offering a Superior routine fit compared to Avène's High fit. BYOMA's products on this page are mostly formulated without fragrance to help minimize irritation.

BYOMA or Avène for acne-prone skin?

For acne-prone skin, BYOMA achieves a Superior routine fit level while Avène achieves a High fit level on the products on this page. Reviewers note that BYOMA provides barrier support and soothing as well as lightweight and fast-absorbing textures.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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