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BYOMA vs Avène

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Avène are distinct skincare lines created to support delicate complexions through targeted daily care. The British brand is known for moisturizers, toners, cleansers, and serums built around tri-ceramide and squalane, suiting dry and dry sensitive skin best. Conversely, the French brand relies on glycerin across its gentle moisturizers, protective sunscreens, targeted serums, and soothing cleansers to best serve oily, acne-prone, and combination skin. While both companies prioritize barrier health and hydration, they differ fundamentally in their signature ingredient blends and the specific skin types they naturally favor.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

This page compares some of the most popular BYOMA and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Avène products

People Say

BYOMAAvène
  • Gentle and fragrance-free formulation Often MentionedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “leaves face clean but not dry — Avène Cleanance”
    • “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
  • Barrier support and soothing Mostly MentionedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “Healed my over-exfoliated skin in days — Avène Cicalfate+ Restorative Protective Cream”
  • Lightweight and fast-absorbing texture Mostly MentionedSometimes Noted
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Hydration and moisture Often MentionedOften Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Skin feels soft — BYOMA Moisturizing Rich Cream”
    • “Restores moisture barrier — Avène Cold Cream”
    • “intensely hydrated — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
  • Radiant finish and skin texture improvements Often MentionedSometimes Noted
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
    • “healthy glow — BYOMA Hydrating Milky Toner”
    • “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Affordable price and value Often MentionedRarely Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “Bottle lasts for months — Avène Cleanance Cleansing Gel”
  • Packaging and dispenser flaws Mostly MentionedRarely Noted
    • “Tube cracked on the side — Avène Cicalfate+ Restorative Protective Cream”
    • “Cap leaks in bag — Avène Cleanance Cleansing Gel”
    • “Good product bad packaging. — Avène RetrinAL EYES”
    • “Opening is huge — BYOMA Brightening Toner”
  • Breakouts and skin irritation Often MentionedSometimes Noted
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
    • “Caused small bumps/texture — Avène Soothing Radiance Mask”
  • Unpleasant or strong scent Sometimes NotedSometimes Noted
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “The fragrance is very present. — Avène Milk Cleanser”

BYOMA vs Avène routines for dry skin

See multi-brand routine · 98% fit

BYOMA vs Avène routines for oily skin

See multi-brand routine · 96% fit

BYOMA vs Avène routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

BYOMA or Avène: which is better?

BYOMA is a better choice for dry sensitive and mature skin because the products on this page achieve a Superior Lovi fit level, whereas Avène reaches an Average fit level for dry sensitive skin. Additionally, BYOMA performs better for barrier support and soothing.

What is the difference between BYOMA and Avène?

BYOMA focuses more on barrier-supporting products featuring a tri-ceramide complex with largely fragrance-free formulas, whereas Avène centers its line around thermal spring water and offers options tailored for oily and acne-prone skin. Reviewers note that BYOMA generally provides better affordability and texture benefits, while Avène can sometimes present stronger scents or pricing concerns.

BYOMA or Avène for dry skin?

For dry skin, BYOMA is the better choice because Lovi rates its routine as Superior, compared to High for Avène. The products on this page for BYOMA also heavily feature barrier-supporting ceramides and feature fragrance-free formulations.

BYOMA or Avène: which cleanser is better?

BYOMA offers better cleansers on this page, as the products on this page are generally rated High for dry, sensitive, and acne-prone skin types. Avène cleansers may cause caution or warning levels for dry and sensitive skin.

Which is more affordable, BYOMA or Avène?

BYOMA offers better affordability and value than Avène across the products on this page. Reviewers note that BYOMA is the more cost-effective option for shoppers.

Which brand performs better for dry sensitive skin, BYOMA or Avène?

For dry sensitive skin, BYOMA achieves a Superior routine fit level while Avène reaches an Average fit level. The products on this page for BYOMA are mostly fragrance-free and focus on barrier support, whereas Avène reviewers sometimes note strong fragrance.

How do the fragrance options differ between BYOMA and Avène products?

BYOMA products on this page are mostly fragrance-free, with 16 out of 17 listing no fragrance, whereas nearly half of the Avène products on the page contain fragrance.

Which brand has better packaging and fewer dispenser flaws, BYOMA or Avène?

BYOMA has better packaging and fewer dispenser flaws than Avène, as reviewers sometimes note packaging and dispenser flaws for Avène.

BYOMA or Avène for oily skin?

Both BYOMA and Avène offer a High routine fit for oily skin, making them equally good options for this skin type. The products on this page from both brands help control oil and maintain hydration without feeling heavy.

BYOMA or Avène: which moisturizer is better?

BYOMA offers a superior routine fit for dry skin and dry sensitive skin compared to Avène on this page, as well as better barrier support. The products on this page help strengthen the skin barrier and provide instant hydration.

BYOMA or Avène for sensitive skin?

For sensitive skin, BYOMA offers a superior fit on Lovi compared to Avène, which has a high fit. The products on this page for BYOMA are mostly fragrance-free, whereas nearly half of Avène products list fragrance, which may help minimize irritation.

BYOMA or Avène for acne-prone skin?

Both BYOMA and Avène offer a High Lovi fit for acne-prone skin, so either brand helps depending on your other preferences. BYOMA features fragrance-free formulas with barrier-supporting ingredients like ceramides, whereas Avène focuses on gentle deep cleanses and oil control.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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