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BYOMA vs Avène

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Avène are modern skincare brands with distinct approaches to complexion care, with the former being a British line founded in 2022 and the latter a French label established in 1990. Skincare enthusiasts adore BYOMA for its thoughtfully formulated moisturizers, toners, cleansers, serums, and more, all anchored by nourishing tri-ceramide and squalane, while Avène is universally loved for its rich moisturizers, reliable sunscreens, targeted serums, gentle cleansers, and hydrating glycerin. The former brand's products suit dry skin and dry sensitive skin best, whereas the latter suits oily acne-prone skin and acne-prone skin best. Ultimately, they differ through their foundational ingredients and specific target audiences, with the British brand relying on tri-ceramide and squalane and the French brand utilizing glycerin to ensure a calm and balanced complexion.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

This page compares some of the most popular BYOMA and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Avène products

People Say

BYOMAAvène
  • Gentle and fragrance-free formulation Often MentionedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “leaves face clean but not dry — Avène Cleanance”
    • “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
  • Barrier support and soothing Mostly MentionedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “Healed my over-exfoliated skin in days — Avène Cicalfate+ Restorative Protective Cream”
  • Lightweight and fast-absorbing texture Mostly MentionedSometimes Noted
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Hydration and moisture Often MentionedOften Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Skin feels soft — BYOMA Moisturizing Rich Cream”
    • “Restores moisture barrier — Avène Cold Cream”
    • “intensely hydrated — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
  • Radiant finish and skin texture improvements Often MentionedSometimes Noted
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
    • “healthy glow — BYOMA Hydrating Milky Toner”
    • “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Affordable price and value Often MentionedRarely Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “Bottle lasts for months — Avène Cleanance Cleansing Gel”
  • Packaging and dispenser flaws Mostly MentionedRarely Noted
    • “Tube cracked on the side — Avène Cicalfate+ Restorative Protective Cream”
    • “Cap leaks in bag — Avène Cleanance Cleansing Gel”
    • “Good product bad packaging. — Avène RetrinAL EYES”
    • “Opening is huge — BYOMA Brightening Toner”
  • Breakouts and skin irritation Often MentionedSometimes Noted
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
    • “Caused small bumps/texture — Avène Soothing Radiance Mask”
  • Unpleasant or strong scent Sometimes NotedSometimes Noted
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “The fragrance is very present. — Avène Milk Cleanser”

BYOMA vs Avène routines for dry skin

Buy BYOMA routine · $106.04 · 94% fitBuy Avène routine · $207.69 · 76% fitSee multi-brand routine · 99% fit

BYOMA vs Avène routines for oily skin

Buy BYOMA routine · $247.71 · 87% fitBuy Avène routine · $377.02 · 85% fitSee multi-brand routine · 98% fit

BYOMA vs Avène routines for combination skin

Buy Avène routine · $358.50 · 88% fitBuy BYOMA routine · $226.71 · 87% fitSee multi-brand routine · 97% fit

Questions and answers

BYOMA or Avène: which is better?

BYOMA is a better fit for dry and sensitive skin types, offering superior routine options and fragrance-free formulations across the products on this page, whereas Avène stands out for oily acne-prone skin.

What is the difference between BYOMA and Avène?

BYOMA fits dry and sensitive skin better with its fragrance-free formulas, while Avène works especially well for oily and acne-prone skin with its thermal spring water and targeted treatments. BYOMA focuses on barrier support using ceramides, whereas Avène relies on thermal water and glycerin to soothe irritation.

BYOMA or Avène for dry skin?

BYOMA is the better choice for dry skin, as the products on this page achieve a Superior routine fit compared to Avène's High fit level. Reviewers note that BYOMA excels in barrier support, soothing, and lightweight hydration.

BYOMA or Avène: which cleanser is better?

BYOMA offers a better fit for cleansers on this page, as its Milky Moisture Cleanser and Creamy Jelly Cleanser achieve High fit levels for sensitive and dry sensitive skin, whereas Avène cleansers may cause irritation or warning-level issues for those skin types.

Which is more affordable, BYOMA or Avène?

BYOMA is more affordable than Avène according to the comparison page. The products on this page help provide good value alongside barrier support.

Between BYOMA and Avène, which brand is better suited for dry sensitive skin?

Between BYOMA and Avène, BYOMA is better suited for dry sensitive skin because Lovi rates its routine as Superior for this skin type, whereas Avène has an Average fit. Additionally, BYOMA focuses heavily on fragrance-free formulations and barrier support, making it a gentler choice for sensitive routines.

How do BYOMA and Avène compare when it comes to fragrance and formulation?

For the products on this page, BYOMA generally offers more fragrance-free options compared to Avène, as 16 out of 17 BYOMA products list no fragrance while nearly half of Avène products include it. Reviewers also note that BYOMA is better for gentle and fragrance-free formulation as well as barrier support.

Which brand performs better for oily acne-prone skin according to the routine fit data?

Avène performs better for oily acne-prone skin, achieving a Superior routine fit compared to BYOMA's High level.

BYOMA or Avène for oily skin?

Both BYOMA and Avène offer a High routine fit for oily skin. The products on this page help provide gentle oil control and lightweight moisture without feeling heavy.

BYOMA or Avène: which moisturizer is better?

BYOMA offers a superior fit for dry and dry sensitive skin moisturizers on this page compared to Avène, which reaches an average fit level for dry sensitive skin. Reviewers note that the products on this page for BYOMA help strengthen the skin barrier with ceramide and glycerin, while Avène relies mainly on thermal water and glycerin.

BYOMA or Avène for sensitive skin?

For sensitive skin, BYOMA achieves a Superior fit level on the products on this page, whereas Avène reaches a High fit level. BYOMA focuses on barrier-supporting ceramides and fragrance-free formulations, which helps soothe sensitive skin.

BYOMA or Avène for acne-prone skin?

Both BYOMA and Avène offer products on this page that fit acne-prone skin well, with a High routine fit level for BYOMA and a High routine fit level for Avène. Reviewers note that both brands provide gentle cleansers, while BYOMA additionally focuses on barrier support and lightweight, fast-absorbing textures.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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