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BYOMA vs Avène

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Avène are distinct skincare lines created to support various complexions through thoughtful, specialized formulations. The British brand is known for moisturizers, toners, cleansers, and serums featuring a proprietary tri-ceramide complex and squalane, while the French brand relies on nourishing glycerin across its moisturizers, sunscreens, targeted serums, and gentle cleansers. Both suit acne-prone skin best, though the former additionally suits mature skin by offering advanced options like the Balancing Face Mist, the Brightening Toner, and the Melting Balm Cleanser. They differ in their core offerings and heritage, with the former focusing on barrier hydration and oxidative stress and the latter providing profound relief without heaviness through items such as the Tolerance Control Soothing Skin Recovery Balm, the Cleanance, and the Hyaluron Activ B3 Concentrated Plumping Serum.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

This page compares some of the most popular BYOMA and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Avène products

People Say

BYOMAAvène
  • Gentle and fragrance-free formulation Often MentionedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “leaves face clean but not dry — Avène Cleanance”
    • “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
  • Barrier support and soothing Mostly MentionedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “Healed my over-exfoliated skin in days — Avène Cicalfate+ Restorative Protective Cream”
  • Lightweight and fast-absorbing texture Mostly MentionedSometimes Noted
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Hydration and moisture Often MentionedOften Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Skin feels soft — BYOMA Moisturizing Rich Cream”
    • “Restores moisture barrier — Avène Cold Cream”
    • “intensely hydrated — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
  • Radiant finish and skin texture improvements Often MentionedSometimes Noted
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
    • “healthy glow — BYOMA Hydrating Milky Toner”
    • “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Affordable price and value Often MentionedRarely Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “Bottle lasts for months — Avène Cleanance Cleansing Gel”
  • Packaging and dispenser flaws Mostly MentionedRarely Noted
    • “Tube cracked on the side — Avène Cicalfate+ Restorative Protective Cream”
    • “Cap leaks in bag — Avène Cleanance Cleansing Gel”
    • “Good product bad packaging. — Avène RetrinAL EYES”
    • “Opening is huge — BYOMA Brightening Toner”
  • Breakouts and skin irritation Often MentionedSometimes Noted
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
    • “Caused small bumps/texture — Avène Soothing Radiance Mask”
  • Unpleasant or strong scent Sometimes NotedSometimes Noted
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “The fragrance is very present. — Avène Milk Cleanser”

BYOMA vs Avène routines for oily skin

See multi-brand routine · 95% fit

BYOMA vs Avène routines for combination skin

See multi-brand routine · 95% fit

BYOMA vs Avène routines for acne-prone skin

See multi-brand routine · 96% fit

Questions and answers

BYOMA or Avène: which is better?

BYOMA has superior routine fit levels compared to Avène across multiple skin types including oily, combination, acne-prone, mature, and skin with dark spots. The products on this page for BYOMA also offer better barrier support and more affordable value, while 16 of its 17 items list no fragrance.

What is the difference between BYOMA and Avène?

BYOMA offers better routine fit and barrier support across the products on this page, whereas Avène focuses more on thermal water and French heritage. Reviewers note that BYOMA provides more lightweight textures and better value, while Avène is frequently praised for soothing irritation despite occasional strong scents.

BYOMA or Avène for oily skin?

BYOMA is a better choice for oily skin, offering a superior routine fit compared to Avène's high fit. The products on this page help provide lightweight hydration and effective barrier support without feeling heavy.

BYOMA or Avène: which cleanser is better?

For cleansers, BYOMA offers superior fit levels across a wider range of skin types on this page compared to Avène. The products on this page help provide gentle and non-stripping cleansing benefits for users.

Which is more affordable, BYOMA or Avène?

BYOMA is more affordable and offers better value among the products on this page compared to Avène.

How do the founding years and countries of origin compare between BYOMA and Avène?

BYOMA was founded in 2022 in the United Kingdom, whereas Avène was established earlier in 1990 in France.

Which brand has more products formulated without added fragrance, BYOMA or Avène?

BYOMA has more products formulated without added fragrance, as 16 of the 17 products on this page list no fragrance compared to 7 of 15 products for Avène.

What are the main key ingredients featured across BYOMA products versus Avène products?

BYOMA products feature a key ingredient lineup of Ceramide, Tri-ceramide complex, Squalane, and Glycerin, whereas Avène products rely primarily on Thermal water and Glycerin.

BYOMA or Avène for acne-prone skin?

For acne-prone skin, BYOMA offers a superior routine fit compared to Avène. The products on this page for BYOMA help strengthen the skin barrier and provide lightweight, fast-absorbing moisture, while Avène focuses on gentle deep cleanses and oil control.

BYOMA or Avène: which moisturizer is better?

BYOMA offers superior moisturizer options across most skin types on this page compared to Avène, delivering high barrier support and lightweight textures. The products on this page help strengthen the skin barrier with ingredients like a tri-ceramide complex and squalane.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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