🇫🇷France

BYOMA vs Avène

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Avène are distinct skincare brands that offer gentle solutions for diverse complexions. The British brand features a thoughtful range of moisturizers, toners, cleansers, and serums formulated with a signature tri-ceramide complex and squalane, suiting dry and oily skin best. Meanwhile, the French brand is known for its protective sunscreens, targeted serums, and soothing cleansers formulated with glycerin, suiting oily acne-prone and combination skin best. They differ primarily in their heritage, foundational ingredients, and the specific moisture balances they provide.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

This page compares some of the most popular BYOMA and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Avène products

People Say

BYOMAAvène
  • Gentle and fragrance-free formulation Often MentionedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “leaves face clean but not dry — Avène Cleanance”
    • “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
  • Barrier support and soothing Mostly MentionedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “Healed my over-exfoliated skin in days — Avène Cicalfate+ Restorative Protective Cream”
  • Lightweight and fast-absorbing texture Mostly MentionedSometimes Noted
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Hydration and moisture Often MentionedOften Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Skin feels soft — BYOMA Moisturizing Rich Cream”
    • “Restores moisture barrier — Avène Cold Cream”
    • “intensely hydrated — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
  • Radiant finish and skin texture improvements Often MentionedSometimes Noted
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
    • “healthy glow — BYOMA Hydrating Milky Toner”
    • “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Affordable price and value Often MentionedRarely Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “Bottle lasts for months — Avène Cleanance Cleansing Gel”
  • Packaging and dispenser flaws Mostly MentionedRarely Noted
    • “Tube cracked on the side — Avène Cicalfate+ Restorative Protective Cream”
    • “Cap leaks in bag — Avène Cleanance Cleansing Gel”
    • “Good product bad packaging. — Avène RetrinAL EYES”
    • “Opening is huge — BYOMA Brightening Toner”
  • Breakouts and skin irritation Often MentionedSometimes Noted
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
    • “Caused small bumps/texture — Avène Soothing Radiance Mask”
  • Unpleasant or strong scent Sometimes NotedSometimes Noted
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “The fragrance is very present. — Avène Milk Cleanser”

BYOMA vs Avène routines for dry skin

See multi-brand routine · 98% fit

BYOMA vs Avène routines for oily skin

See multi-brand routine · 97% fit

BYOMA vs Avène routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

BYOMA or Avène: which is better?

BYOMA offers better value, more barrier support, and a higher overall fit across most skin types on these pages, while Avène matches it for oily acne-prone and sensitive skin.

What is the difference between BYOMA and Avène?

BYOMA focuses on barrier support and lightweight hydration using ingredients like ceramides, while Avène highlights thermal spring water for soothing irritation. BYOMA offers a superior routine fit for dry, combination, acne-prone, and mature skin, whereas Avène equals it only in oily acne-prone and sensitive skin routines.

BYOMA or Avène for dry skin?

For dry skin, both BYOMA and Avène are strong choices, but BYOMA has a Superior routine fit compared to Avène's High fit on this page.

BYOMA or Avène: which cleanser is better?

Both BYOMA and Avène offer cleansers, but the products on this page show that BYOMA has higher overall Lovi fit levels for cleansers across dry, sensitive, and combination skin types. Reviewers also note that BYOMA cleansers provide a hydrating and non-stripping cleanse, whereas Avène cleansers have mixed feedback including a caution rating for dry skin and warning for dry sensitive skin.

Which is more affordable, BYOMA or Avène?

BYOMA is more affordable, as affordability and value are areas where BYOMA does better than Avène.

BYOMA or Avène for oily skin?

BYOMA is a better fit for oily skin, offering a Superior routine compared to Avène's High routine on the products on this page.

BYOMA or Avène: which moisturizer is better?

BYOMA and Avène both offer effective moisturizers, but BYOMA achieves a Superior routine fit for dry, mature, and sensitive skin types on this page compared to Avène's High level. Reviewers note that BYOMA excels in barrier support and lightweight textures, while 16 of its 17 products on this page list no fragrance.

BYOMA or Avène for sensitive skin?

For sensitive skin, BYOMA has a High Lovi fit level and Avène has a High Lovi fit level, making them equal. BYOMA products on this page list no fragrance in 16 of 17 items, while Avène lists fragrance in 7 of 15 items.

BYOMA or Avène for acne-prone skin?

For acne-prone skin, Lovi rates BYOMA as having a Superior routine fit compared to Avène which has a High fit. Reviewers note that the products on this page for BYOMA offer better barrier support and soothing than Avène.

BYOMA or Avène for combination skin?

For combination skin, BYOMA offers a Superior routine fit while Avène reaches a High fit. BYOMA tends to be better for barrier support and lightweight texture, whereas Avène often provides effective oil control and gentle cleansing.

BYOMA or Avène for mature skin?

For mature skin, BYOMA offers a Superior routine fit while Avène provides a High routine fit. BYOMA stands out on this page for barrier support, lightweight textures, and radiant finish improvements, whereas Avène is noted for sometimes having packaging and dispenser flaws.

BYOMA or Avène for dry sensitive skin?

BYOMA is the better fit for dry sensitive skin, offering a High routine fit compared to Avène's Average level. The products on this page from BYOMA also provide stronger barrier support and soothing benefits, helping to lock in moisture without irritation.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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