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BYOMA vs Avène

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Avène are distinct skincare brands that offer thoughtful selections of moisturizers, cleansers, serums, and toners. The British brand, founded in 2022, incorporates tri-ceramide and squalane into its formulations, making it well-suited for mature skin and skin with dark spots, whereas the French brand, founded in 1990, utilizes glycerin to best serve oily, acne-prone, and combination skin. While both companies focus heavily on improving skin hydration and barrier function, they differ in their specific active ingredients and targeted concerns. Ultimately, each offers dedicated solutions, such as the former's Balancing Face Mist and Brightening Toner alongside the latter's Tolerance Control Soothing Skin Recovery Balm and Hyaluron Activ B3 Concentrated Plumping Serum.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

This page compares some of the most popular BYOMA and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Avène products

People Say

BYOMAAvène
  • Gentle and fragrance-free formulation Often MentionedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “leaves face clean but not dry — Avène Cleanance”
    • “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
  • Barrier support and soothing Mostly MentionedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “Healed my over-exfoliated skin in days — Avène Cicalfate+ Restorative Protective Cream”
  • Lightweight and fast-absorbing texture Mostly MentionedSometimes Noted
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Hydration and moisture Often MentionedOften Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Skin feels soft — BYOMA Moisturizing Rich Cream”
    • “Restores moisture barrier — Avène Cold Cream”
    • “intensely hydrated — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
  • Radiant finish and skin texture improvements Often MentionedSometimes Noted
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
    • “healthy glow — BYOMA Hydrating Milky Toner”
    • “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Affordable price and value Often MentionedRarely Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “Bottle lasts for months — Avène Cleanance Cleansing Gel”
  • Packaging and dispenser flaws Mostly MentionedRarely Noted
    • “Tube cracked on the side — Avène Cicalfate+ Restorative Protective Cream”
    • “Cap leaks in bag — Avène Cleanance Cleansing Gel”
    • “Good product bad packaging. — Avène RetrinAL EYES”
    • “Opening is huge — BYOMA Brightening Toner”
  • Breakouts and skin irritation Often MentionedSometimes Noted
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
    • “Caused small bumps/texture — Avène Soothing Radiance Mask”
  • Unpleasant or strong scent Sometimes NotedSometimes Noted
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “The fragrance is very present. — Avène Milk Cleanser”

BYOMA vs Avène routines for oily skin

See multi-brand routine · 95% fit

BYOMA vs Avène routines for combination skin

See multi-brand routine · 96% fit

BYOMA vs Avène routines for acne-prone skin

See multi-brand routine · 95% fit

Questions and answers

BYOMA or Avène: which is better?

BYOMA stands out as the better brand on this page because its routines achieve a Superior fit for all listed skin types, whereas Avène routines reach a High fit for those same types. Reviewers also favor BYOMA for offering better barrier support, lightweight textures, and value.

What is the difference between BYOMA and Avène?

BYOMA products on this page are generally better for barrier support, hydration, and budget value, whereas Avène focuses more on thermal-spring-water formulations and soothing irritation. Lovi routine fit shows BYOMA as Superior across oily, combination, acne-prone, mature, and dark-spot skin types, while Avène is High for those same categories.

BYOMA or Avène for oily skin?

For oily skin, BYOMA offers a Superior Lovi fit level, whereas Avène has a High Lovi fit level.

BYOMA or Avène: which cleanser is better?

Both BYOMA and Avène offer gentle and non-stripping cleansers on this page, but BYOMA has a higher concentration of fragrance-free options across its cleansing range.

Which is more affordable, BYOMA or Avène?

BYOMA does better than Avène for affordable price and value on the products on this page.

Which brand has more products without added fragrance?

BYOMA has more products without added fragrance, as 16 of its 17 products on this page list no fragrance compared to 7 of 15 products for Avène.

How do the founding years and countries of origin compare between BYOMA and Avène?

BYOMA was founded in 2022 in the United Kingdom, whereas Avène was established earlier in 1990 in France.

BYOMA or Avène for acne-prone skin?

For acne-prone skin, BYOMA offers better routine fit levels on this page than Avène. BYOMA fits acne-prone skin at a Superior level, while Avène fits it at a High level.

BYOMA or Avène: which moisturizer is better?

Both BYOMA and Avène offer moisturizers with strong benefits, but BYOMA tends to be better for barrier support and lightweight hydration across the products on this page. Avène moisturizers like the Tolerance Control Soothing Skin Recovery Balm also perform well for sensitive skin.

BYOMA or Avène for dry sensitive skin?

Both BYOMA and Avène offer products that help with dry sensitive skin, though BYOMA tends to have more fragrance-free options across the products on this page. Lovi rates the routine fit for dry sensitive skin as Superior for BYOMA's Balancing Face Mist and Moisturizing Rich Cream, and Superior for Avène's Eau Thermale Thermal Spring Water.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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