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Purito vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and NIOD are skincare brands that offer gentle formulas and sophisticated formulas respectively, with the former cherished for thoughtful moisturizers, serums, sunscreens, and makeup removers, and the latter widely loved for advanced serums and balancing toners. Both brands suit sensitive and dry skin best, alongside mature skin for the Canadian line. They differ because the Korean brand provides soothing daily care through reliable nourishment, while the Canadian brand delivers targeted results through scientifically rigorous and thoughtful development.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular Purito and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs NIOD products

Questions and answers

Purito or NIOD: which is better?

Purito is better suited for most skin concerns on this page, offering Superior fits for dry and sensitive skin with fragrance-free products like its Centella Unscented Serum. NIOD features fewer products on this page and achieves mostly Average or High fit levels.

What is the difference between Purito and NIOD?

Purito offers a broad range of products with fit levels reaching Superior for skin types like dry and sensitive skin, whereas NIOD features fewer products on this page with fit levels topping out at High. Both brands provide fragrance-free formulas across their items.

Which is more affordable, Purito or NIOD?

This page does not provide pricing information to compare the affordability of Purito and NIOD.

Which causes fewer breakouts, Purito or NIOD?

Purito has products on this page with High to Superior Lovi fit levels for acne-prone skin, whereas NIOD has lower fit levels. Purito shoppers mostly note acne-safe moisturizers.

In what years were Purito and NIOD founded, and which companies own them now?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, while NIOD was founded in Canada in 2015 and is owned by The Estée Lauder Companies Inc.

How do the Lovi fit levels for dry skin compare between Purito's and NIOD's serums?

Purito's serums show higher Lovi fit levels for dry skin, with the Centella Unscented Serum rated Superior and Pure Vitamin C Serum rated High, compared to NIOD's Modulating Glucosides serum which has a High fit level.

What are the key differences in fragrance formulation between Purito and NIOD products listed on the page?

Every single product from both Purito and NIOD on this page lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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