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Purito vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and NIOD are skincare brands that offer thoughtful formulations for daily routines. The former provides gentle moisturizers, serums, sunscreens, and makeup removers that suit dry and dry sensitive skin best. The latter delivers advanced serums and balancing toners featuring sophisticated formulas for mature, sensitive, and dry skin types. While both brands approach care with precision, they differ through the Korean brand's steady soothing approach and the Canadian brand's scientifically rigorous development.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular Purito and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs NIOD products

Questions and answers

Purito or NIOD: which is better?

Purito stands out as a better choice on this page because its products on this page have superior and high Lovi fit levels across a wide range of skin types, whereas NIOD only reaches high fit levels for a few skin types.

What is the difference between Purito and NIOD?

Purito offers a broad range of products for various skin types with several items rated Superior by Lovi, whereas NIOD features only two products on this page with High and Average Lovi fit levels. Additionally, every Purito and NIOD product on this page lists no fragrance in its ingredients.

Which is more affordable, Purito or NIOD?

This page does not have pricing information to compare the affordability of Purito and NIOD.

Which causes fewer breakouts, Purito or NIOD?

When it comes to acne-prone skin, the products on this page by Purito have a High fit for breakout-prone types like the Centella Unscented Toner and Daily Soft Touch Sunscreen, whereas NIOD offers Modulating Glucosides which has an Average fit for acne-prone skin.

When were Purito and NIOD founded, and who owns each brand now?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, while NIOD was founded in Canada in 2015 and is owned by The Estée Lauder Companies Inc.

How do the fit levels for sensitive skin compare between Purito serums and NIOD serums?

Purito serums fit sensitive skin at a Superior level with the Centella Unscented Serum, whereas NIOD serums fit sensitive skin at a High level with Modulating Glucosides.

Do either Purito or NIOD products contain added fragrance according to their ingredient lists?

According to the ingredient lists on this page, every product from both Purito and NIOD lists no fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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