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Purito vs NIOD

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Purito and NIOD are skincare brands that offer thoughtful formulations for daily routines. The former provides gentle moisturizers, serums, sunscreens, and makeup removers that suit dry and dry sensitive skin best. The latter delivers advanced serums and balancing toners featuring sophisticated formulas for mature, sensitive, and dry skin types. While both brands approach care with precision, they differ through the Korean brand's steady soothing approach and the Canadian brand's scientifically rigorous development.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Est茅e Lauder Companies Inc. since 2021.

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This page compares some of the most popular Purito and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs NIOD products

Questions and answers

Purito or NIOD: which is better?

Purito offers a much wider range of products on this page with better Lovi fit levels across skin types, whereas NIOD features only two products with average or high fits. Reviewers frequently praise Purito for its lightweight, soothing, and barrier-supporting moisturizers.

What is the difference between Purito and NIOD?

Purito offers a much larger selection of skincare products on this page across multiple categories like cleansers, sunscreens, and moisturizers with fit levels reaching up to Superior, whereas NIOD features only two products on this page with fit levels reaching up to High.

Which is more affordable, Purito or NIOD?

The provided page facts and studies do not contain pricing information, so it is not possible to determine whether Purito or NIOD is more affordable.

Which causes fewer breakouts, Purito or NIOD?

Purito has products with High fits for acne-prone skin, such as the Centella Unscented Serum and Daily Soft Touch Sunscreen, whereas NIOD only has average fits for acne-prone skin.

Which brand was founded earlier, Purito or NIOD?

NIOD was founded earlier, in 2015 in Canada, whereas Purito was founded in 2017 in South Korea.

How many products are listed for Purito compared to NIOD on this page?

Purito has nine products listed on this page, whereas NIOD has only two.

Which company owns Purito and when was it acquired?

Purito is owned by Corstone Capital since its acquisition in 2022.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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