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Purito vs NIOD

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Purito and NIOD are skincare brands that offer gentle formulas and sophisticated formulas respectively, with the former cherished for thoughtful moisturizers, serums, sunscreens, and makeup removers, and the latter widely loved for advanced serums and balancing toners. Both brands suit sensitive and dry skin best, alongside mature skin for the Canadian line. They differ because the Korean brand provides soothing daily care through reliable nourishment, while the Canadian brand delivers targeted results through scientifically rigorous and thoughtful development.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Est茅e Lauder Companies Inc. since 2021.

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This page compares some of the most popular Purito and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs NIOD products

Questions and answers

Purito or NIOD: which is better?

Purito stands out as a better choice on this page because its products achieve Superior or High Lovi fit levels across many skin types, whereas NIOD only reaches High fits at best. Purito also offers a much wider selection of moisturizers, sunscreens, and serums.

What is the difference between Purito and NIOD?

Purito offers a broader range of products on this page with higher Lovi fit levels across multiple skin types, whereas NIOD features only two products with average to high fit levels. Both brands ensure that every product on this page lists no fragrance in its ingredients.

Which is more affordable, Purito or NIOD?

The provided page facts do not mention the prices of products from either Purito or NIOD, so affordability cannot be compared.

Which causes fewer breakouts, Purito or NIOD?

Purito has products on this page with High to Superior Lovi fit levels for acne-prone skin, whereas NIOD has lower average fits for that skin type.

When were Purito and NIOD founded and where are they based?

Purito was founded in South Korea in 2017, and NIOD was founded in Canada in 2015.

Which skincare brand is owned by Corstone Capital and which belongs to The Est茅e Lauder Companies Inc.?

Purito is owned by Corstone Capital, while NIOD belongs to The Est茅e Lauder Companies Inc.

Do any of the Purito or NIOD products listed on the page contain fragrance in their ingredients?

Every single product from both Purito and NIOD on this page lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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