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Purito vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and NIOD are skincare brands that offer gentle formulas and sophisticated formulas respectively, with the former cherished for thoughtful moisturizers, serums, sunscreens, and makeup removers, and the latter widely loved for advanced serums and balancing toners. Both brands suit sensitive and dry skin best, alongside mature skin for the Canadian line. They differ because the Korean brand provides soothing daily care through reliable nourishment, while the Canadian brand delivers targeted results through scientifically rigorous and thoughtful development.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular Purito and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs NIOD products

Questions and answers

Purito or NIOD: which is better?

Purito offers a much wider range of products that achieve High to Superior Lovi fit levels across skin types, whereas NIOD features very few options on this page.

What is the difference between Purito and NIOD?

Purito offers a broad range of products with High to Superior Lovi fit levels for dry and sensitive skin, whereas NIOD features only two products on this page with Average to High fit levels. Both brands list no fragrance in their products on this page.

Which is more affordable, Purito or NIOD?

This page does not provide pricing information to compare the affordability of Purito and NIOD.

Which causes fewer breakouts, Purito or NIOD?

Purito has products with High fit levels for acne-prone skin, such as its Daily Soft Touch Sunscreen, whereas NIOD only reaches an Average fit for acne-prone skin.

Which brand was founded earlier and in which country?

NIOD was founded earlier than Purito, having started in Canada in 2015 while Purito was founded in South Korea in 2017.

Do either of these skincare brands include fragrance in their products?

Both brands offer fragrance-free options, as every product on this page for Purito and NIOD lists no fragrance in its ingredients.

What skin types do brand-focused routines show that Purito fits best?

Brand-focused routines show that Purito fits dry skin, sensitive skin, and dry sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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