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Purito vs NIOD

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Purito and NIOD are skincare brands that offer thoughtful formulations for daily routines. The former provides gentle moisturizers, serums, sunscreens, and makeup removers that suit dry and dry sensitive skin best. The latter delivers advanced serums and balancing toners featuring sophisticated formulas for mature, sensitive, and dry skin types. While both brands approach care with precision, they differ through the Korean brand's steady soothing approach and the Canadian brand's scientifically rigorous development.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Est茅e Lauder Companies Inc. since 2021.

elcompanies.comglossy.coniod.combeautymatter.com

This page compares some of the most popular Purito and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs NIOD products

Questions and answers

Purito or NIOD: which is better?

Purito offers a much wider range of products that achieve superior and high Lovi fit levels across most skin types, whereas NIOD features very few options on this page.

What is the difference between Purito and NIOD?

Purito offers a wide range of products with High to Superior Lovi fit levels for dry, sensitive, and acne-prone skin, whereas NIOD features a smaller selection on this page with High to Average fit levels. Every product on this page for both brands lists no fragrance in its ingredients.

Which is more affordable, Purito or NIOD?

The provided page does not contain pricing information to determine whether Purito or NIOD is more affordable.

Which causes fewer breakouts, Purito or NIOD?

Purito is a better option for acne-prone skin because several of its products on this page achieve a High or Superior Lovi fit level for acne-prone and oily acne-prone skin, whereas NIOD only reaches an Average fit for those skin types.

When were Purito and NIOD founded and who currently owns them?

Purito was founded in South Korea in 2017 and is currently owned by Corstone Capital, while NIOD was founded in Canada in 2015 and is owned by The Est茅e Lauder Companies Inc.

How does the Lovi fit level for dry skin compare between Purito's Centella Unscented Serum and NIOD's Modulating Glucosides?

Purito's Centella Unscented Serum has a Superior Lovi fit level for dry skin, whereas NIOD's Modulating Glucosides has a High fit level.

Do any of the Purito or NIOD products listed on the page contain fragrance?

Every product from both Purito and NIOD on this page lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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