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Purito vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and NIOD are skincare brands that offer thoughtful formulations for daily routines. The former provides gentle moisturizers, serums, sunscreens, and makeup removers that suit dry and dry sensitive skin best. The latter delivers advanced serums and balancing toners featuring sophisticated formulas for mature, sensitive, and dry skin types. While both brands approach care with precision, they differ through the Korean brand's steady soothing approach and the Canadian brand's scientifically rigorous development.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular Purito and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs NIOD products

Questions and answers

Purito or NIOD: which is better?

Purito is better because the products on this page offer superior fit levels across a wider range of skin types than NIOD. Reviewers also mention that Purito provides lightweight, soothing, and barrier-supporting moisturizers.

What is the difference between Purito and NIOD?

Purito offers a much wider range of products on this page with high or superior Lovi fit levels for sensitive and dry skin types, while NIOD features only two products with average to high fits. Reviewers often mention Purito for its lightweight and soothing moisturizers, whereas every product from both brands lists no fragrance in its ingredients.

Which is more affordable, Purito or NIOD?

The provided page facts do not mention the prices of Purito or NIOD products, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, Purito or NIOD?

Purito offers products on this page with better fit levels for acne-prone skin than NIOD, such as the Centella Unscented Toner and Daily Soft Touch Sunscreen which have superior Lovi fit levels.

When were Purito and NIOD founded and who currently owns each brand?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, whereas NIOD was founded in Canada in 2015 and is owned by The Estée Lauder Companies Inc.

Do any of the products from Purito or NIOD contain fragrance in their ingredients?

Every product from Purito and NIOD listed on this page features no fragrance in its ingredients.

What are the best-fit skin types according to the brand-focused routines for Purito compared to NIOD?

Purito fits dry skin, dry sensitive skin, and sensitive skin best according to its brand-focused routines, whereas NIOD has no skin types listed for its routines on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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