Simple vs grace & stella
Simple and grace & stella are two distinct skincare lines tailored to different daily rituals and skin needs. The British brand focuses on gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin, which suit oily and acne-prone skin best. Meanwhile, the Canadian brand is known for nourishing eye products and moisturizers designed for daily self-care and all skin types. While both offer targeted options like specialized cleansers, masks, and serums, they differ primarily in their core ingredient focus and ideal skin type matches.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
en.wikipedia.orgsec.govprnewswire.comsimple.co.uk
grace & stella is a Canadian skincare brand founded in 2016 and owned by Gravitiq since 2022.
graceandstella.comtracxn.compitchbook.compreqin.com
This page compares some of the most popular Simple and grace & stella products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Simple vs grace & stella products
Questions and answers
Simple or grace & stella: which is better?
Simple and grace & stella both offer fragrance-free products on this page, but grace & stella fits dry skin with a High Lovi level for its Hyaluronic Acid Serum. Glycerin helps maintain skin hydration, and hyaluronic acid helps improve skin quality.
What is the difference between Simple and grace & stella?
Simple offers a broad range of everyday skincare basics like cleansers, moisturizers, and makeup removers that fit oily, acne-prone, and mature skin best, whereas grace & stella focuses on targeted treatments like eye masks and serums that achieve a high fit for nearly all skin types. Both brands list no fragrance in the products on this page.
Simple or grace & stella: which moisturizer is better?
Both Simple and grace & stella offer moisturizers, with Simple receiving an Average Lovi fit for dry skin and grace & stella achieving a High fit for dry skin with its Hyaluronic Acid Serum. Glycerin helps provide moisture in Simple products, while topical hyaluronic acid helps improve skin quality and signs of aging.
Dermatologic Therapy, 2022Clinical, Cosmetic and Investigational Dermatology, 2017
Which is more affordable, Simple or grace & stella?
Simple offers value-friendly moisturizers, while information on the affordability of grace & stella is not available on this page.
Which causes fewer breakouts, Simple or grace & stella?
Simple features products on this page that may occasionally cause breakouts or irritations according to reviewers, whereas grace & stella has no reported breakouts for its products here.
Which brand has been on the market longer, Simple or grace & stella?
Simple has been on the market longer, having been founded in the United Kingdom in 1960, whereas grace & stella was founded in Canada in 2016.
Do any products from Simple or grace & stella contain fragrance?
Every product on this page from both Simple and grace & stella lists no fragrance in its ingredients, so shoppers looking to avoid scents can easily choose from either brand.
Which brand offers a facial cleanser on this page, Simple or grace & stella?
Simple offers facial cleansers on this page, such as the Refreshing Facial Wash, while grace & stella does not list any cleansers.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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